DMBOK® Guide, A Guide to the Digital Marketing Body of Knowledge, provides a framework for use in the planning and execution of the Digital Marketing Strategy for a company’s products, services, and brands. It can be used as a reference source for experienced Digital Marketing professionals or as a detailed guide for individuals or students with little prior Digital Marketing knowledge or experience. The DMBOK® Guide can be applied in any organization or industry—from small companies with only a few employees to large, complex organizations with numerous business units, multiple product lines, and thousands of employees across many countries. The DMBOK® Guide is applicable to:

In order to facilitate the best application of the DMBOK® Guide framework, the DMBOK® Guide defines a process-oriented approach to Digital Marketing, which provides specific guidance to professionals about how to most effectively and efficiently manage their digital marketing activities. The DMBOK® Guide defines Digital Marketing in terms of processes that comprise a series of actions that lead to a particular result. Each process requires specific inputs and then uses various tools to create specific outputs.

Chapters in the DMBOK® Guide

  1. INTRODUCTION
  2. UNDERSTAND AND EVALUATE DIGITAL MARKETING (DM) CHANNELS
  3. PLAN AND DEVELOP DM CHANNELS
  4. OPTIMIZE WEBSITE
  5. OPTIMIZE MOBILE/TABLET/DEVICES
  6. OPTIMIZE SOCIAL MEDIA
  7. OTHER IMPORTANT ELEMENTS OF DM CHANNELS