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5 Twitter Marketing Mistakes That You Need To Stop

Posted by SMstudy® on September 14, 2017 | Digital Marketing (DM)

Keywords: SMStudy, Internet Marketing, Online Marketing, Social Media Marketing, Email Marketing, blog

5 Twitter Marketing Mistakes That You Need To Stop

Twitter has emerged as a very important platform for marketers. Marketers use Twitter as a medium to engage with the audience. Twitter can be an effective marketing channel for the company, but at the same time the company should be careful not to offend anyone or carry out a marketing stunt that may backfire.

We highlight five major Twitter marketing mistakes that marketers should avoid on Twitter.

Don't Oversell.

Twitter is a community and being too brand centric may backfire. A community needs posts which are engaging and informative. Overselling of a brand may not go down well with the audience who may chose to ignore it or in some cases unfollow. Content should be engaging and intuitive where the community can discuss and interact. A golden rule of sharing content on your Twitter handle is 80% of the content should be third party content/ community engagement content and 20% should be brand related.

Consider all sorts of feedback

Feedback plays a very important role in creating brand loyalty. Take all sorts of feedback with utmost importance and value each of them. Taking appreciation and criticism in a healthy manner can go a long way in nurturing relationships. Not responding to tweets can amplify the problem and create a bad image for the company.

Keep track of tending topics

Be updated on what's happening around especially what's trending on Twitter. Monitor trends and try to connect your promotional content in sync with the trending topic. Since the tweet features the trending topic, the reach of your promotional campaign also amplifies. However use a trending topic only when it finds any relevance with your brand. The fear of missing out should be well evaluated before jumping the bandwagon.

Don't Overuse hashtags

For new Twitter accounts with less followers the use of hashtag is important. The hashtags are sort of a label which put your tweet under a particular label and people searching for that label can see your tweet. However with time, marketers should evaluate the use of hashtags and should only use one to two relevant hashtags. Overuse of hashtags is annoying for some of the followers.

Do not offend your followers

Twitter marketers should be careful while tweeting content that can spiral into a controversy. A tweet should be carefully drafted to ensure it doesn't offend the sentiments of a particular section of public or audience. There have been many cases where even innocent looking tweets became controversial and companies had to issue apology notes and were in news for wrong reasons.

Twitter is a powerful tool and can benefit marketers to a great extent, but at the same time marketers should be careful in drafting tweets.


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