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Are You a Social Media Influencer?

Posted by SMstudy® on September 12, 2017 | Digital Marketing (DM)

Keywords: Internet Marketing, Online Marketing, Social Media Marketing, Email Marketing, blog

Are You a Social Media Influencer?

 

Who is a Social Media Influencer?

Social Media has paved the way for social media influencers who can influence the choices of their followers while choosing a product. A social media influencer comes with established credibility and a following from a particular industry. An influencer  extensively uses social media to persuade.

Trends suggest that the fastest growing influencer marketing platforms are Instagram, Instagram Stories, Facebook, and YouTube.  On these platforms one can come across profiles which have a fan following and people listen when these people speak. These people are brand advocates and niche promoters. Such profiles are labeled as Social Media Influencers.

Influencer Marketing

Marketers are now embracing influencer marketing and integrating influencers into their marketing strategies. The need for influencers emerges from the fact that companies need to create engaging content and relevant content that not just reaches the target audience but generates more read or watch time. Influencers can bring both quality and quantity on board, and reach the targeted audience, which can further improve sales for the company.

Influencers are built on the faith and trust of followers. A social media profile is considered to be an influencer if it has a following of more than a million. However the smaller fish in the market also get fair amount of brand endorsements. The influencer market today is valued at more at 1 billion and growing.

Marketers Need Influencers for 6 reasons:

  1. Building Trust
  2. Convert reach into sales conversions
  3. Engage with new target audience
  4. Generate very high quality leads
  5. Improve search ranking of your brand
  6. They add a fresh perspective

Way Ahead:

Experts suggest that successful influencer profiles are those which specialize in a small niche rather than a larger market. The followers are then real and specific which result in better engagement and conversions. Influencers often use tools like giveaways, contests and meet-ups for more engagement.

Social media influencers build a profile based on trust and the brand association should be such that it matches their values and style. Influencer marketing can then provide tremendous reach and goodwill to a brand. 


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