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Facebook Videos and the Future

Posted by SMstudy® on January 08, 2018 | Digital Marketing (DM)

Keywords: Facebook videos, Digital Marketing, Online Marketing, Social Media Marketing, Content Marketing, Augmented Reality, Brand Experience

Facebook Videos and the Future

Facebook is not exactly a video sharing platform but current trends suggest how much emphasis Facebook gives for videos. Facebook has been rolling out features and tools to promote video sharing. Features such as auto play and the new feature where sound is on by default is a new addition to Facebook videos. Facebook announced, “We’re always working to make Facebook a better place to watch videos. That’s why videos now play with sound on automatically. Use the volume icon on any video to make the sound right for you.”

As people scroll down and see videos, they also expect to hear sound. It was initially tested with a limited set of users and after positive feedback they rolled it to all users. Another feature related to sound is the grow-in and fade-out feature of sound while scrolling.

In case someone doesn’t require sound to be played automatically, it can be turned off in Facebook App on both Android and iOS. One can change the auto play option in the settings panel and turn off the default sound option as well.

This decision by Facebook can propel it to become one of the major video sharing platforms by increasing views and encouraging content creators to make videos for Facebook.  However a point to note over here is advertisers would be cautious before flooding the videos with ad content because reports suggest that videos with sound are not the most popular formats around. Auto play sound feature can take the user off guard if the user is in public space. The user will quickly look for ways to disable the sound in such a scenario. 

Facebook is working on rolling out a user experience that will improve the watch quality and will make videos seamlessly transition while changing to full screen. Facebook is also trying out an enhanced progress bar for making the video viewing experience better. They are also testing the picture-in-picture feature which will allow users to minimize a video and continue browsing the news feed.

Facebook announced its entry to bigger screens with an app exclusive for Samsung Smart TV, Apple TV, and Amazon Fire TV. The video app allows a user to watch the shared videos based on the pages or friends you follow. Facebook announced it is working on allowing streaming of videos to a TV from any mobile or handheld device. 
 

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