Some ideas and concepts of Agile have been playing a significant role in content marketing in the recent past. Scrum is also a concept which is actively used for content marketing. Here, we will focus on the ways in which one can use Scrum and its approaches in content marketing in an effective manner.
Scrum is Iterative and Incremental
The concept of Scrum incorporates incremental and iterative delivery. Any team, such as a software development team, puts in a good amount of effort for delivering working software increments in iterations. These iterations, which are called sprints, are short and time-boxed. Sprints have a clearly defined goal and a time frame which could last from one to six weeks.
A Scrum team for content marketing would function in a similar manner. It would operate within a definite sprint length which is basically the same for all sprints. This makes it more convenient and easier for tracking efficiency. The entire content marketing team makes a collaborative effort to attain the goal within the defined time frame.
Incorporating Scrum approaches for content marketing might seem to be very counter-intuitive. However, it has turned out to be an ongoing practice and can result in highly favorable outcomes.
Scrum brings in more advantages for content marketing teams
The iterative approach of Scrum provides very specific work increments to the content team that further helps them in analyzing content marketing strategies. The content marketing team can also modify the work increments rather than wasting time on insignificant aspects which do not contribute any value to the company, readers, or the blog. Scrum approach focuses on empiricism which would motivate the content marketing team to review and analyze the task, be completely transparent, and further allow the scope for adapting accordingly.
Sprint approach facilitates added framework and focus for the content marketing team. This enables in the identification of objectives and working towards achieving them efficiently. This also results in achieving steady accomplishments which can make content marketing to feel like a “never-ending endeavor”.
Moreover, implementing content marketing strategies in sprints assists the content marketing teams to gain a better comprehension of the amount of effort and time duration required for implementing certain kinds of work which would further help them in planning.
Scrum can facilitate many advantages to the teams dealing with content marketing. However, it must not restrict the content teams from incorporating other ideas and practices. Moreover, one cannot expect to get instant outcomes with Scrum. It takes time for different teams to identify the best approach under Scrum within their organization. Irrespective of the varying practices that different teams in different companies might undertake, the benefits reaped will be the same- inspection, transparency and adaptation; which are better ways to do things.