With an astounding 400 million-plus daily active users, Instagram is one platform that is capable of providing a gold mine of opportunities for businesses - big and small. We are familiar with the power and popularity of Instagram and how corporate giants like Starbucks, Coca-Cola, and Nike dominate this field. No doubt, these companies with established followings have no problem getting value from Instagram. But how can small enterprises use Instagram to their benefit? Let’s check it out!
Connect all your social media accounts
- Connecting all your social media accounts is a good idea, and this will be particularly helpful if you already have social media accounts with a strong fan base. You can influence your audience on other platforms to follow you on Instagram.
- Instagram allows you connect your profiles on other platforms with your Instagram account so that your new posts can get published to those accounts automatically.
- Remember to write a bio for your profile and add your website. Your bio should be catchy and creative and should explain what your company is all about without being boring.
Learn the use of Hashtags
- Instead of keywords, Instagram’s search feature looks for hashtags. So, if you want your post to show up in the search results of Instagram, you need to make use of hashtags properly.
- Using hashtags are a great way of enhancing visibility and reaching audiences who aren’t aware of your brand.
- A common mistakes businesses make is using random and irrelevant hashtags. The trick to achieving success on Instagram is the use of a right set of hashtags that are trending as well as relevant to your post.
Start using Instagram stories
- Instagram Stories lets you post ephemeral content which means that your pictures and videos will disappear after 24 hours.
- You can use this feature to your benefit by stringing together multiple pictures and videos and creating a story to keep your audience engaged and interested.
Comment and Regram
- As important it is to post good content on Instagram, it is equally important to monitor those posts. Even though responding to comments on Instagram app is not as easy as other platforms, make sure you go through the comments to have an understanding of what kind of content resonates with your audience,
- One of the best ways to build connection is to share other people’s content. Regramming can help you get some initial momentum when you are new. Unlike other platforms, Instagram doesn’t have a native approach to share content. You can use various third-party apps to regram stuff on Instagram.
Instagram users love to engage and are very active. Building a dedicated audience base on Instagram cannot happen overnight but using these techniques can definitely help you use Instagram to your advantage and consequently build your brand.
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