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Lead Generation using Twitter - Tricks, Tips & Tweaks

Posted by SMstudy® on October 16, 2017 | Digital Marketing (DM)

Keywords: Lead Generation, Twitter Marketing, Digital Marketing, Internet Marketing, Online Marketing, Social Media Marketing, Email Marketing, Blog, SMStudy,

Lead Generation using Twitter - Tricks, Tips & Tweaks

Twitter is not only about followers, retweets, and replies. In fact, it is a valuable marketing channel that when used effectively can generate leads. But there are a few things that you must follow to convert your tweets into lead generation tools - first, you need a targeted audience of followers and second, your tweets need to be modified to suit the taste of those followers. Once you have these in order, you can easily create real business momentum using this channel.

Following are some tips, tricks, and tweaks that you use for generating leads using Twitter -

Building a targeted Twitter audience

Using Twitter you can attract thousands of followers. But when it comes to lead generation, a Twitter profile with thousands of random followers is of no help. On Twitter, even a small group of highly targeted followers is of great value. To build a targeted audience, here’s what you can do -

  • Make sure that you’re building a list of followers who actually care about and take interest in what you do.
  • Follow quality users who might be interested in your industry, company, product, or services. Most Twitter users will follow someone who is aligned with their interest.
  • A simple strategy that you can use to find people interested in your domain is by looking at followers of other accounts similar to yours. This may not be the most effective strategy, but can be helpful to some extent.
  • Another way of building a targeted audience list is to find people who have tweeted about a topic and whose Twitter biography gives a clear idea of them being involved in that niche.
  • While searching through tweets, you can use industry-specific keywords, hashtags, or company mentions to search for people you can follow.

Communicating with your followers

Building a targeted base can only help you generate leads when you start communicating and connecting with your audience. Monotonous self-promotions will only drive your audience away from you. So get into action and start conversing with them. Here are a few tips you should follow -

  • Monitor topics related to your industry and look for mentions of your brand. Engaging and responding to those mentions and ongoing discussions can help you connect with your audience.
  • Use advanced search features to find users based on location, or based on the nature of their tweet - tweets that are negative, positive or include a query.
  • Make use of trending hashtags and join conversations that are relevant.
  • Host a Twitter chat and start your conversation about a trending topic related to your industry.
  • Interact with industry influencers - Send tweets, ask questions, and share content.  Be friendly and not pushy.


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