Snapchat has emerged as an exciting social media platform with a large audience of close to 160 million. It offers marketers a unique way to promote their products unlike other social media platforms. Snapchat, offers an opportunity to help you increase your brand’s community engagement, loyalty, and brand visibility.
Why Snapchat?
With over 400 million snaps in a day and 100 million plus active users, Snapchat is one of the fastest growing social media platforms. With the demographic range lying between 18-34 years, Snapchat provides an excellent platform for marketers to connect with the young audience. Marketers are using the Snapchat ‘Story’ feature to create stories which engage and excite audiences. Snapchat stories get close to 1 billion views in a day and Snapchat provides native tools and features such as add filters, geofilters, text, emojis, music and more to make it more fun and engaging.
Here are a few innovative ways in which you can use Snapchat for your business:
- Give a Sneak Peek Tease
Create a buzz among your audience by giving them a sneak peek. Generate suspense before the launch by creating a Snapchat story and revealing few details of the product. The stories last only 24 hours and hence create the right kind of suspense that will keep the audience hooked onto your profile to know more.
- Share behind the curtain scenes.
Share behind-the-scene content and show off your corporate culture. Give your audience a look into corporate parties and office staff outings. Give your audience a glimpse into how you manufacture their favorite product. Handing over the Snapchat account to trusted employees from various departments of the company will add variation to the content. In sharing such stories, you engage the audience of your brand where they see the whole process from ideation to creation.
- Partner with Influencers
Like all other social media platforms, Snapchat also has its share of influencers who can increase the views and reach of the brand. By associating with such influencers marketers can reach a wider audience and spread awareness to a targeted demographic which is otherwise difficult through traditional channels.
- Keep it Young
Since majority of the audience on Snapchat are fairly young, a company has to keep its content colorful and entertaining. The snap story should be free from the regular corporate stuffiness. The trick is to keep it fun yet professional.
- Promotional Campaign or Contests:
Your audience loves giveaways and contests. Contests are engaging and create an impact in the social media sphere. You can offer promo codes and giveaways to people who snap with your product or share something related to your product or service.
Snapchat platform can make a real impact among your followers and boost your brand’s point with real time marketing.
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