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Top 5 Digital Marketing Trends of 2017

Posted by SMstudy® on December 20, 2017 | Digital Marketing (DM)

Keywords: digital marketing TRENDS 2017, Internet Marketing, Online Marketing, Social Media Marketing, Email Marketing, Blog, SMStudy,

Top 5 Digital Marketing Trends of 2017

The digital space has grown at a frantic pace and has thrown open many ways to market a product to a huge engaging audience. Companies strive hard to publish content that can go viral. The exponential growth achieved through virality of content also reflects in sales.

Let’s consider the example of the augmented reality game Pokémon Go which created that sort of a viral effect and exploded on App Store and Play Store.  Though safety issues slowed down downloads, it gave marketers a new realm to explore—augmented reality. On the other hand, Snapchat shocked marketers with its expiring content feature. This feature continues to be a favorite among marketers. This shows us that the Digital Space is rapidly evolving and marketers need to work out which technology can be harnessed to maximize the output of their marketing efforts.

In order to grow and expand in the digital sphere a marketer should be updated with all the new technological advancements in the digital media realm. Here we pick the 5 most popular digital media technologies that were widely used in 2017.

1. Visual Content

In the Digital Space, where an average user is exposed to enormous amount of content every single moment, retention of information is a challenge for marketers. It has been found out through studies that a brain is 60,000 times faster in processing visual content compared to text content. Visual content can invoke feelings and emotions instantly which textual content may not deliver on a platform which is about instant message delivery. Hence a marketer has to increase the visual presence of the brand in order to be noticed. It can be in the form of logos, photographs, UI/UX of website, info graphics, and more. These measures can help in creating a strong online brand presence.

2. Creating Interactive Content 

Whatever marketing activity was conducted by Digital Marketers it was done with one specific intention of engaging the audience on your network. Such content requires engagement of the user in the form of comments, likes, shares, or tagging. This engagement results in a growth in organic reach and leads to conversion in sales as well.

3. Using Live video as an effective tool

Video content accounted for nearly 50 percent of all mobile usage and is still on the rise. Video content instantly connects with consumers and has taken visual content to another level. Another form of video content is Live Videos. Live Video is unedited live streaming of video from the place where the activity is taking place. It invokes emotions and feeling of being part of the activity while it takes place. This helps in promoting the brand, and increasing trust and honesty about the brand among customers. 

Companies have chosen to live stream product launches so that online viewers can get to see the product at the same time as the launch. This not just promotes but also engages the audience in the form of comments, live questions, and more.

4. Expiring Content-Stories

Snapchat introduced the expiring content feature called stories. In this feature, video content expires after a particular time frame, 24 hours in case of Snapchat. Expiring content gives users an exclusive sneak peek into the content. Expiring content creates or builds up excitement among the followers. The content remains live for a fixed time and then disappears. It creates a sense of urgency among consumers.

5. Brand Applications

Brands have started extensively using their own apps to push their marketing efforts. Retail brands for instance are using apps to seamlessly market elements to their customers who have downloaded the app. There have been strategies like App only purchase to push for more App downloads and encourage shopping via the app only. Push notifications also drive traffic to the app.

These Five strategies were extensively used in 2017 by various brands and companies to market their products. 2018 will give rise to new technologies and marketers will have to be ready to incorporate the new trends while retaining the best from 2017.

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