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Video Marketing Myths You Should Pay No Attention To

Posted by SMstudy® on November 23, 2017 | Digital Marketing (DM)

Keywords: Video marketing, YouTube marketing, Digital Marketing, Online Marketing, Video Marketing, Social Media Marketing

Video Marketing Myths You Should Pay No Attention To

It is a known fact that video marketing has changed the face of content marketing. Thanks to its viral nature and ease of access, video marketing stands out as a smart way to entice the audience, build brand value, and boost business. Despite the innumerable benefits, many marketers are still reluctant to try their hand at utilizing this channel. They are misguided by various myths surrounding the concept and fail to add it to their marketing strategy.

So, here we’ve listed some myths associated with video marketing that you should dispel to realize the full potential of this amazing marketing channel -    

Video marketing is expensive

When it comes to making a video for their brand, most marketers imagine a fully equipped movie set, with lights, cameras, and all the vital accessories. But that is not how it is. The basic idea behind a marketing video is to harness the sentimental value of the video to deliver a message that really stands out. And this can be done in a number of ways.

Nowadays, creating a video is a lot easier than it used to be. Your smartphone can do the trick as long as your content is genuine. Audiences give priority to authenticity rather than quality. So, don't stress about having a limited budget if you have something valuable to convey.

Tracking ROI on videos is difficult

It is difficult to track ROI on videos unless you’re using the right tool. Most marketers fail to measure a video’s impact as they are limited by the tools they use. What they need to do instead is measure their videos just like they measure their website.

There are various video enablement platforms that provide a full picture of how well the video is doing, similar to the information that analytics tools provide for a website. Videos have features that make them extremely trackable, provided you use the right platform.

Understanding when and where to use video is challenging

Video marketing without a clear plan can be challenging, which is why you need to develop a video marketing strategy. Videos have numerous applications which can be realized as soon as you accept the fact that they can be created in-house and within a defined budget.

Once you’re all geared up to enter the field of video marketing, put down your strategy in writing, and discuss and get approval from company stakeholders. Define your goals and set clear guideline for everyone involved to make the entire process a piece of cake.


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