Amidst the lively debate on how the cheese in a burger should be placed, marketers at McDonald’s India & KFC India used the opportunity to promote their products adding to Twitteratis delight. Twitter is full of examples on how marketers have made use of trending topics and used it to market their brands.
When a Twitter user, Thomas Baekdal, started a debate on whether the Apple or Google burger emoji is correct, not just Sundar Pichai of Google got involved, but also McDonalds India & KFC India.
This Twitter debate is a classic case study on how to make use of trending topics on social media.
Thomas Baekdal opened the debate.
I think we need to have a discussion about how Google's burger emoji is placing the cheese underneath the burger, while Apple puts it on top pic.twitter.com/PgXmCkY3Yc
— Thomas Baekdal (@baekdal) October 28, 2017
Mcdonald’s Sverige was quick to respond to this
Let’s settle this beef once and for all. No need to change a thing. #BurgerGate #BurgerEmoji pic.twitter.com/Y2qsN5iucS
— McDonald's Sverige (@mcdse) October 30, 2017
Sundar Pichai soon joined the #BurgerGate debate and announced to fix it if someone suggests how the right way to place the cheese is.
Will drop everything else we are doing and address on Monday:) if folks can agree on the correct way to do this! https://t.co/dXRuZnX1Ag
— Sundar Pichai (@sundarpichai) October 29, 2017
Making use of the noise on social media about BurgerGate, McDonald’s India jumped in to the bandwagon with a smart video conceptualized by Leo Burnett to end the debate by claiming the placement of the cheese doesn’t matter as long as the burger is made by McDonald’s.
Okay, @Apple and @Google, let’s end the debate. #BurgerEmoji pic.twitter.com/tzRZJOYYQH
— McDonald's India (@mcdonaldsindia) October 30, 2017
KFC used the opportunity to troll McDonald’s and place their new product by making use of the trending topic. KFC responded to McDonald’s with a troll video.
.@mcdonaldsindia @google @apple @BuzzFeedIndia @Campaign_India @ETBrandEquity debate...reopened! #BurgerEmoji pic.twitter.com/4PzjiqvibF
— KFC India (@KFC_India) October 31, 2017
McDonald’s India was quick with their response and responded to KFC India with a witty Tweet much to the joy of Twitterati.
A burger without a bun is like a joke without a pun... Boring! #MicDrop #DebateClosed
— McDonald's India (@mcdonaldsindia) October 31, 2017
Being the first mover, McDonald’s had the advantage, though KFC used this trending topic well by effectively showcasing their newly launched product.
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