Overview

SMstudy® Certified Digital Marketing Experts are experienced in facilitating well-planned digital marketing strategies to meet the targets set by the Corporate Marketing Strategy. Given the nature of the constantly evolving online world - with new channels developing with greater frequency, and audiences exploring new sources of online content- Digital Marketing is one of the most crucial aspects of sales and marketing. SMstudy® Certified Digital Marketing Experts are able to define all marketing activities that use electronic devices connected to the internet to engage with customers. Experts will also be able to plan, develop and optimize available digital marketing channels to achieve the objectives defined for a product.
Successful candidates will be awarded the SMstudy® Marketing Strategy Expert certification by SMstudy® after passing the exam.

Prerequisite Experience Prerequisite Education Target Audience Cost of Exam
Prerequisites Experience: 5 years work experience Prerequisites Education: Study all processes in SMstudy® Guide- Digital Marketing book and 40 mandatory educational hours and professional recommendation. Target Audience: Sales and Marketing Professionals and Specialists. Cost of Exam: USD 600

Exam Format

  • Multiple choice
  • 180 questions
  • No negative marks for iincorrect answers
  • 240-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Digital Marketing Expert.

Prerequisites

Candidates should have a minimum of five years work experience. It is preferable to complete the SMstudy® Certified Digital Marketing Specialist certification and study all processes in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified Digital Marketing Expert certification. It is also mandatory to earn 40 educational hours by attending Digital Marketing Expert classroom training provided by a SMstudy® approved VMedu Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.

How to earn Expert Level Certification

  1. Register for the exam by paying USD 600 on SMstudy.com (OR) Attend a classroom training provided by a SMstudy® A.T.P. (View list of Partners offering SMstudy® courses)
  2. Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using the credentials provided by SMstudy® or by a SMstudy® A.T.P.
    1. Access the online course on 'Digital Marketing’. Read through all the concepts covered in the course. View course outline. The course includes:
      1. High quality videos
      2. Study guides
      3. Chapter tests
      4. Glossary of important terms
  3. Take the exam
    1. Schedule the three hour proctored exam. You need to submit relevant documents (if required).
    2. SMstudy® verifies the application; confirms the exam date & time.
    3. Take the four hour proctored exam online.
  4. Upon successful completion of the exam get an online certificate.
    1. Your name will be added to the SMstudy® Certification Registry. sample certificate
    2. The physical certificate will be shipped to you.
    3. If you are unable to pass the exam, you can schedule again by paying $50.