Overview

Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. SMstudy® Certified SEO Professionals address both on-page and off-page ranking factors that affect a website’s or web page’s search engine rankings for specific search terms. This results in a high placement in a search engine’s “organic,” “natural,” or “unpaid” search results.

Successful candidates will be awarded the SMstudy® Certified SEO Professional certification by SMstudy® after passing the exam.

Prerequisite Experience Prerequisite Education Target Audience Cost of Exam
Prerequisites Experience: None Prerequisites Education: SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide - Digital Marketing Target Audience: Anyone who is interested in becoming a SEO Professional Cost of Exam: USD 300

Exam Format

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a SEO Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy® Certified Digital Marketing Professional Certification and study all processes from Chapter 7 in the SMstudy® Guide – Digital Marketing book before applying for the SMstudy® Certified SEO Professional exam. All required resources are provided as part of the online certification course.