LinkedIn has become a key channel for B2B marketing online. As the largest professional social network, LinkedIn provides a platform that companies can use to build brand awareness and establish themselves as though leaders in their niche.
One feature that LinkedIn offers businesses is LinkedIn Company Pages - one of the best online assets that companies can have and a perfect marketing tool for businesses, big and small. The goal of having an effective company page on LinkedIn is to create a space where your prospects and customers can go to learn, exchange ideas, and interact with your business.
To help maximize the effectiveness of your LinkedIn Company pages, here are 5 key strategies that every company should adopt -
Build a profile that grabs attention
Your LinkedIn Company Page is more of a dynamic marketing tool than an ordinary “About Us” page on your website. Before you start filling out basic information for your LinkedIn Company Page, it is suggested that you visit company pages of top brands such as Adobe, Schneider Electric, Nike, and others to see how they handle theirs.
Add content such as photos, videos, blog posts, social media channels, CTAs, and customer reviews that’ll encourage visitors to interact with your page.
Make use of showcase pages
LinkedIn Showcase Pages are an extension of company pages and are placed below the company description, as thumbnails. Usually, two showcase pages are displayed but you can expand the section if you have more than two showcase pages.
While your company page focuses on your brand, your showcase pages put your products and services into the limelight. Each showcase page also has its own newsfeed where helpful information and other related updates can be shared.
Create a Content Strategy
What makes LinkedIn unique is its professional outlook. Users are not looking for entertainment on this platform, rather they are looking for solutions to their problems. You can share informative and helpful content such as case studies, white papers, eBooks, infographics, third-party industry articles and reports, blog posts, and videos.
If you want to generate sustainable interest, create serious content that is substantial and profound. Lastly, decide how often you want to post updates to your page since being consistent on LinkedIn is important.
Learn the Art of Writing Company Updates
Now that you understand what kind of content to share, it is good to learn the art of introducing your content. Here are a few guidelines to keep in mind-
- Keep your update within 150 characters
- Make it compelling and include a CTA
- Include a short URL in your update
- Add tracking code parameters to the end of your link
- Add a thumbnail along with your text
The whole idea is to share a company update that is short but compelling.
LinkedIn Company Pages can help you reach a wider audience and help drive more traffic to your website. Follow these strategies and maximize the reach and effectiveness of your company page on LinkedIn.
