Small business owners often feel intimidated by the tremendously effective marketing campaigns of bigger companies. They think that such campaigns are out of their reach and that they don’t have the resources to market their business the way these giants do. But that is not the case.
Fancy budgets and showy promotion might add glamour and glitz to a campaign but there are core strategies that both big and small businesses can use to leverage their marketing efforts. Following are some social media branding strategies that can enhance your brand visibility irrespective of how big or small your budget is.
Pick the right networks for your business
If you have failed to achieve a strong presence on some social media platforms, it might not entirely be your fault. With so many social media applications out there, it is important to understand what networks work well for your business rather than investing time in all of them. Every network caters to a specific range of products and sometimes even specific audiences. Find networks that align with your brand’s image and are a right fit for your business. Or else you’ll struggle to achieve your goals.
Pay attention to visual branding
Visuals are an important part of social media branding. If your profiles on different social media platforms look different, your users may fail to connect to your brand. Be consistent on all the channels you’ve selected. This will also help your customers to quickly recognize your brand no matter what platform or app they’re using. Make sure to take care of the following while using visual branding on social media - choose a standard color palette, apply the same logo, keep your filters consistent, and create templates for the graphics you share.
Keep posting regularly
Nothing can hamper the effectiveness of your branding strategy more than your irregularity. You will go unnoticed and eventually vanish if you tweet once in two days or upload a picture on Instagram once in a month. With so many applications popping up and attention spans reducing, posting regularly is more important than ever.
Engage with your audience
The only way to build awareness about your brand is through interaction. Responding to queries and comments by other users will help them know more about your brand. So engage with your audience and increase your brand’s visibility.
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