LinkedIn is an excellent platform to connect with people having similar interests. Whether they are individuals, colleagues, prospects, or potential affiliates, LinkedIn’s feature - Groups, offers a way in which we can communicate with them and build our influence.
LinkedIn Groups are a hub for professionals looking to build a community and discuss topics of common interest. Unlike other social media platforms, it focuses strongly on professional interests. Most LinkedIn Groups are industry centric and to join one, individuals usually need to be of the same profession as others in the group. Admission to groups is controlled by group owners or admins and is generally moderated.
Here are some simple steps to use this platform effectively in your digital marketing strategy to build influence.
- Choose the Right Group
You can be part of 50 LinkedIn Groups at the most. With more than two million LinkedIn groups on varied topics to choose from, you need to be particular about which groups you want to join and which ones you don’t.
Before joining a LinkedIn group, you need to know the answer to certain questions like - what your niche is, the groups where the influencers of your industry are, and whether you’ll be permitted to share your content on those groups? This will help you in deciding which groups you want to sign up for.
- Add to the Value of Ongoing Debates
This is the most effective approach to get noticed, and influence group members. Becoming a member will have no benefits until people are aware of your existence. You need to actively participate in group discussions and engage with other members to grab attention.
Use an active voice, answer queries, give opinions, and follow up with appropriate reference. Before voicing an opinion, make sure you’ve acquainted yourself with the rules of the group and its guidelines for posting content.
- Share Your Content
Now that you’ve established your presence in the group by being an active member, it time to take over as a leader. Share your content, start a discussion by posting a query, post new information from a reliable source, or repost a fellow member’s content to show support.
Starting your own thread will help you share business trends, teach a new skill, enhance an existing skill, trigger an active discussion, and establish yourself as an influencer.
- Connect with Influencers
One of the prime reasons for joining a particular group is to engage with industry experts. If you are contributing your opinions to an influencer’s post or curating their content, you are creating a relationship with them.
Once you’ve established your individuality through a discussion, you can go ahead and send them a personalized invitation for further one-to-one discussion.
Follow this simple strategy to become an influencer in your niche. Dedicate your time to sharing relevant content and engaging with group members to get effective results.
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