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What does it take to be a Social Media Manager?

Posted by SMstudy® on August 18, 2017 | Digital Marketing (DM)

Keywords: Social Media, Facebook Marketing, Online Marketing, Digital Marketing, Internet Marketing

What does it take to be a Social Media Manager?

With businesses increasingly using social media to promote brands, the role of a social media manager has become all the more important. The ever-changing needs of present day brands necessitates social media managers to adapt and update themselves of the latest changing social media trends to stay ahead. However it’s not as easy as it appears to be!

As a social media manager, one needs to be as canny as a stand-up comedian performing live. You need to be constantly aware of your audience and connect to them just like a stand-up comedian performing live. Just like the way a standup comedian needs to understand which of his jokes are funny and entertains the audience in the real time, similarly a social media manager needs to know which of his strategies click!

Now, the question is what does it take to become a social media manager? Here we take a look at some of the basic skills a social media manager must possess in the current scenario.

Let’s go by some statistics

According to recent statistics, if you search people with title ‘Social Media Manager’ on LinkedIn, some 101,547 results would come up. In United States, more than 94% people search for products online. Social media has become the number one activity for people browsing the internet. More than 91% business use social media to interact with their customers, respond to their queries and complaints. More than 60% of small businesses attract business through social media. However the most surprising fact is that of all the marketers using social media, only 10-12% of them feel that they are using social marketing effectively!

Let’s understand some of the essential skills a social media manager must possess:

Skillful writing: Even though advanced writing skills are not required, the social media manager needs to be capable of expressing ideas in a fun and catchy manner. The social media manager may not necessarily write articles and blog posts but does interact with users on a regular basis. Since here the only mode of interaction with the audience is writing and thus he needs to be capable enough to articulate thoughts and ideas clearly using his writing skills.

Good hand of designing graphics: Statistics report suggest that articles and posts get 90% more views if they are expressed in image forms. Eye-catching images are essential to grab the attention of users and hence it is important for the social media manager to have the skills to select the most apt and engaging image for the content that goes live on the social media. While it is not mandatory for the social media manager to have image/photo editing skills he must have a good eye for identifying and choosing images that convey the idea well enough. Having some photo editing skills is really good to have though!

An attitude of customer-service: As more and more customers are using social media to get assistance, it becomes mandatory for the social media manager to have an attitude for problem solving and customer service. Responding to queries and assisting users is something that social media managers need to do on daily basis.

Sound knowledge of content marketing and SEO: Content marketing and SEO is a must for a social media manager. Using the right set of keywords in the post and relevant hash tags make the content reach a larger and more targeted audience. He needs to have a good understanding of the way social media content, articles and blogs play a part in search engine rankings. The social ranking does not necessarily have a direct impact on the positioning in search results but there are certain indirect impacts. The social media content works as referral traffic even in several cases which leads to revenue generation.

With the increasing popularity of social media across all geographies and most customer segments, the variety of social media elements and sites available, the difficulty in measuring the impact of social media marketing, and the rapidly changing landscape of social media, all make planning and developing a social media channel a challenging initiative for a company. The social media manager represents the company’s brands and also helps generate traffic which eventually results in revenue.

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