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Showing articles from Branding and Advertising (BA) categoryClear

Brand Loyalty

Posted by SMstudy® on January 06, 2016 | Branding and Advertising (BA)

Keywords: brand loyalty, brand perception, repeat purchase, marketing strategy

Brand Loyalty

Brand loyalty is a metric associated with brand perception in marketing. Brand perception refers to how prospective and current customers react to seeing or hearing about a company’s products or brands and how the company is perceived...
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Five Exceptional Examples of Product Placement in Hollywood Movies

Posted by SMstudy® on September 24, 2015 | Branding and Advertising (BA)

Keywords: Product Placements, Branding, Hollywood

Five Exceptional Examples of Product Placement in Hollywood Movies

The European Union defines product placement as "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trademark thereof so that it is featured within a program." Pro...
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