DMBOK® Guide - A Guide to the Digital Marketing Body of Knowledge, 2016 Edition

DMBOK® Guide, A Guide to the Digital Marketing Body of Knowledge, provides a framework for use in the planning and execution of the Digital Marketing Strategy for a company’s products, services, and brands. It can be used as a reference source for experienced Digital Marketing professionals or as a detailed guide for individuals or students with little prior Digital Marketing knowledge or experience. The DMBOK® Guide can be applied in any organization or industry—from small companies with only a few employees to large, complex organizations with numerous business units, multiple product lines, and thousands of employees across many countries.

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Preview three chapters of DMBOK® Guide, 2016 edition.

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