DMBOK® Guide - A Guide to the Digital Marketing Body of Knowledge, 2016 Edition

DMBOK® Guide, A Guide to the Digital Marketing Body of Knowledge, provides a framework for use in the planning and execution of the Digital Marketing Strategy for a company’s products, services, and brands. It can be used as a reference source for experienced Digital Marketing professionals or as a detailed guide for individuals or students with little prior Digital Marketing knowledge or experience. The DMBOK® Guide can be applied in any organization or industry—from small companies with only a few employees to large, complex organizations with numerous business units, multiple product lines, and thousands of employees across many countries.

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Step 1:

Preview three chapters of DMBOK® Guide, 2016 edition.


Step 2:

Join SMstudy® LinkedIn Discussion Group to know more about Digital Marketing

This is a great place for Digital Marketing professionals/individuals to network and interact with other Digital Marketing enthusiasts. It may also open up job and business opportunities in the arena of Digital Marketing.

As a member of SMstudy's LinkedIn group, you can read regular updates, view fun cartoons, and participate in exciting discussions in the fields of Digital Marketing. You can also have your questions answered by Digital Marketing Experts, SMstudy® faculty and experienced practitioners.

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