Overview

SMstudy® Certified Marketing Research Experts are experienced in facilitating appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Research Experts execute processes associated with planning and conducting a marketing research project. Processes include understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers.
Successful candidates will be awarded the SMstudy® Marketing Strategy Expert certification by SMstudy® after passing the exam.

Prerequisite Experience Prerequisite Education Target Audience Cost of Exam
Prerequisites Experience: 5 years work experience Prerequisites Education: Study of all processes from SMstudy® Guide – Marketing Research book, 40 mandatory educational hours and professional recommendation. Target Audience: Sales and Marketing Professionals and Specialists. Cost of Exam: USD 600

Exam Format

  • Multiple choice
  • 180 questions
  • No negative marks for incorrect answers
  • 240-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Research Expert.

Prerequisites

Candidates should have a minimum of five years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Specialist certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Expert certification. It is also mandatory to earn 40 educational hours by attending Marketing Research Expert classroom training provided by a SMstudy® approved VMedu Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.

How to earn Expert Level Certification

  1. Register for the exam by paying USD 600 on SMstudy.com (OR) Attend a classroom training provided by a SMstudy® A.T.P. (View list of Partners offering SMstudy® courses)
  2. Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using the credentials provided by SMstudy® or by a SMstudy® A.T.P.
    1. Access the online course on 'Marketing Research’. Read through all the concepts covered in the course. View course outline. The course includes:
      1. High quality videos
      2. Study guides
      3. Chapter tests
      4. Glossary of important terms
  3. Take the exam
    1. Schedule the four hour proctored exam. You need to submit relevant documents (if required).
    2. SMstudy® verifies the application; confirms the exam date & time.
    3. Take the four hour proctored exam online.
  4. Upon successful completion of the exam get an online certificate.
    1. Your name will be added to the SMstudy® Certification Registry. sample certificate
    2. The physical certificate will be shipped to you.
    3. If you are unable to pass the exam, you can schedule again by paying $50.