Overview

SMstudy® Certified Marketing Research Professionals facilitate well-planned marketing research methods to measure factors that drive better corporate decision making and in turn more decisive marketing actions. Marketing Research can be conducted on all Aspects of Sales and Marketing. SMstudy® Certified Marketing Research Professionals test multiple marketing hypotheses to better understand consumer behavior, finalize product features, define metrics for marketing efforts and track and improve marketing activities.
Successful candidates will be awarded the SMstudy® Certified Marketing Research Professional certification by SMstudy® after passing the exam.

Prerequisite Experience Prerequisite Education Target Audience Cost of Exam
Prerequisites Experience: None Prerequisites Education: Preferably SMstudy® Certified Marketing Research Associate Target Audience: Anyone interested in becoming a Marketing Research Professional Cost of Exam: USD 300

Exam Format

  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Marketing Research Professional.

Prerequisites

There is no formal prerequisite required for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate certification and study the recommended processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Professional certification. All required resources are provided as part of the online certification course.

How to earn Professional Level Certification

  1. Register for the exam by paying USD 300 on SMstudy.com (OR) Attend a classroom training provided by a SMstudy® A.T.P. (View list of Partners offering SMstudy® courses)
  2. Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using the credentials provided by SMstudy® or by a SMstudy® A.T.P.
    1. Access the online course on 'Marketing Research’. Read all the important concepts covered in the course. View course outline. The course includes:
      1. High quality videos
      2. Study guides
      3. Chapter tests
      4. Glossary of important terms
  3. Take the exam
    1. Schedule the two hour proctored exam. You need to submit relevant documents (if required).
    2. SMstudy® verifies the application; confirms the exam date & time.
    3. Take the two hour proctored exam online.
  4. Upon successful completion of the exam get an online certificate.
    1. Your name will be added to the SMstudy® Certification Registry. sample certificate
    2. The physical certificate will be shipped to you.
    3. If you are unable to pass the exam, you can schedule again by paying $50.