Overview

A SMstudy® Certified Marketing Strategy Professional facilitates well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. A SMstudy® Certified Marketing Strategy Professional is able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. This professional is able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Professional certification by SMstudy® after passing the exam.

Prerequisite Experience Prerequisite Education Target Audience Cost of Exam
Prerequisites Experience: None Prerequisites Education: Preferably SMstudy® Certified Marketing Strategy Associate Target Audience: Anyone interested in becoming a Sales and Marketing Professional Cost of Exam: USD 300

Exam Format

  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Marketing Strategy Professional.

Prerequisites

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Strategy Associate certification and study the recommended processes from the SMstudy® Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Professional. It is also highly recommended to attend a 2-day Marketing Strategy Professional classroom training provided by a SMstudy® approved VMEdu Authorized Training Partner (V.A.T.P.).

How to earn Professional Level Certification

  1. Register for the exam by paying USD 300 on SMstudy.com (OR) Attend a classroom training provided by a SMstudy® A.T.P. (View list of Partners offering SMstudy® courses)
  2. Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using the credentials provided by SMstudy® or by a SMstudy® A.T.P.
    1. Access the online course on 'Marketing Strategy’. Read through all the important concepts covered in the course. View course outline. The course includes:
      1. High quality videos
      2. Study guides
      3. Chapter tests
      4. Glossary of important terms
  3. Take the exam
    1. Schedule the two hour proctored exam. You need to submit relevant documents (if required).
    2. SMstudy® verifies the application; confirms the exam date & time.
    3. Take the two hour proctored exam online.
  4. Upon successful completion of the exam get an online certificate.
    1. Your name will be added to the SMstudy® Certification Registry. sample certificate
    2. The physical certificate will be shipped to you.
    3. If you are unable to pass the exam, you can schedule again by paying $50.