Overview

SMstudy® Certified Marketing Strategy Specialists facilitate well-planned marketing strategies to satisfy the goals set by the Corporate Marketing Strategy or Business Unit/Geographic Strategies. Marketing Strategy is one of the most crucial Aspects of Sales and Marketing. SMstudy® Certified Marketing Strategy Specialists are able to define a product’s or brand’s unique value proposition, target markets, and strategies to connect with defined audiences. Specialists are able to specify the overall pricing and distribution strategies of a product or brand, and outline the objectives, metrics and budgets for all marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Strategy Specialist certification by SMstudy® after passing the exam.

Prerequisite Experience Prerequisite Education Target Audience Cost of Exam
Prerequisites Experience: 3-years work experience Prerequisites Education: Study of all processes in SMstudy® Guide – Marketing Strategy book and 20 mandatory educational hours. Target Audience: Sales and Marketing Professionals Cost of Exam: USD 450

Exam Format

  • Multiple choice
  • 140 questions
  • No negative marks for incorrect answers
  • 180-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals interested in becoming a Marketing Strategy Specialists.

Prerequisites

Candidates should have a minimum of 3 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Professional certification and study all processes in the SMstudy® Guide – Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Specialist certification. It is also mandatory to earn 20 educational hours by attending Marketing Strategy Specialist classroom training provided by a SMstudy® approved VMEdu Authorized Training Partner (V.A.T.P.).

How to earn Specialist Level Certification

  1. Register for the exam by paying USD 450 on SMstudy.com (OR) Attend a classroom training provided by a SMstudy® A.T.P. (View list of Partners offering SMstudy® courses)
  2. Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app using the credentials provided by SMstudy® or by a SMstudy® A.T.P.
    1. Access the online course on 'Marketing Strategy’. Read through all the important concepts covered in the course. View course outline. The course includes:
      1. High quality videos
      2. Study guides
      3. Chapter tests
      4. Glossary of important terms
  3. Take the exam
    1. Schedule the three hour proctored exam. You need to submit relevant documents (if required).
    2. SMstudy® verifies the application; confirms the exam date & time.
    3. Take the three hour proctored exam online.
  4. Upon successful completion of the exam get an online certificate.
    1. Your name will be added to the SMstudy® Certification Registry. sample certificate
    2. The physical certificate will be shipped to you.
    3. If you are unable to pass the exam, you can schedule again by paying $50.