SMstudy webinar provides a platform for global professionals to interact with and learn from Digital Marketing experts who will share the best practices for successfully implementing Digital Marketing in your organization. These are presented by industry experts to ensure that you get value for attending.



Participants will receive a voucher at the end of session which will be valid for 3 days after the webinar. This voucher will enable you to

Target Audience

This webinar is intended for


Date: December 1st 2017
Timings: 10 AM to 1 PM (MST)

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Shawna Sheldon


Shawna has over 20 years of experience in marketing and communication. She has a proven track record in product development, communication, brand building, and teaching. Shawna is a co-author of four books in the SMstudy® Guide series— Marketing Strategy, Digital Marketing, Corporate Sales, and Marketing Research. Her specialties include Corporate Communications, Digital Marketing, E-mail Marketing, and advertising. She resides in Toronto, Canada and is interested in teaching, storytelling, and inspiring positive behavioural change.

Trent Fogg


Trent had over 15 years of experience in Oil and Gas, IT, and Education industry. He has worked in leadership positions in product development, project management, marketing, and sales. He is a practical problem-solver with excellent communication skills and HR abilities. Trent is a co-author of four books in the SMstudy® Guide series— Marketing Strategy, Digital Marketing, Corporate Sales, and Marketing Research. His areas of expertise includes brand management, advertising, and digital marketing. He resides in Calgary, Canada and is interested in teaching, communications, and publishing.

Joanne Morrison


Joanne is a marketing professional with over 20 years of experience in various Sales and Marketing roles. She has held leadership positions across various functions such as Business Development, Corporate Communications, Marketing Strategy, and Digital Marketing. She is a highly motivated leader who is pro-active, energetic and detail oriented. Her areas of specialization include communications, media relations, marketing design, and content marketing. Joanne is a co-author of four books in the SMstudy® Guide series— Marketing Strategy, Digital Marketing, Corporate Sales, and Marketing Research. She resides in Toronto and is interested in public speaking, mentoring and training.

Angelica L. Kajiwara

Angelica Kajiwara stands at the forefront of two of the fastest moving elements of business: strategic communications and digital marketing. She has spent over 10 years crafting messages, reaching audiences and connecting the dots between people, technology and information.

Angelica has worked for or consulted with Executive Leadership Group, Booz Allen Hamilton, Johns Hopkins Medicine, Johns Hopkins University, political candidates and many more. Her specialties include: strategic communications, social media strategy, digital strategy, user experience, LinkedIn makeovers, messaging and tactics, content strategy and employee engagement.

Holly Bowyer

Holly is a strategic marketing executive who enjoys collaborating with people, leading teams and creatively developing and executing marketing ideas. She has leadership experience in marketing and sales with expertise in both B2B and B2C marketing. Her specialties include: Leadership, executing customer retention & acquisition programs, managing new product development and launches, marketing & strategic planning, creative idea generation, brand management, marketing communications, and creation of collateral, promotions and events.


Jim Pruitt

Jim works as a Senior Editor/Academic Content Producer. At VMEdu, Jim edits and writes academic and promotional materials, blogs and articles (such as the eleven that have been published in Pulse on LinkedIn), and administrates several of VMEdu’s social media outlets.

Arun Rahim


Arun has extensive experience in sales and marketing having worked across industries such as pharma, IT, automotive and F&B. Arun has led teams in India and Middle East, in functions including international business development, channel sales, product marketing, and branding. He is a co- author of the SMstudy Guide for Corporate Sales and the Negotiation Body of Knowledge. He has a post graduate diploma in management from the Indian Institute of Management Calcutta.

Nikhil Kumar


Nikhil is an online marketing and product management professional with over 7 years of experience in product management and online marketing handling international markets. He works as a Product Manager handling product development, launch, online and offline marketing and B2C, B2B sales. He has worked extensively in the field of digital marketing using tools such as Google Adwords, Google Analytics, Email Marketing, Social Media Marketing and others. He brings a mix of industry experience as well as extensive training experience to his classes.

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