The reason behind the success of Facebook advertising is the ease with which an ad campaign can be started. Facebook marketing can reach possibly millions of users with a simple set of tools and features that come with Facebook’s advertising platform.
Creating an ad copy and spending money on publishing it may be easy but there is much more to it than that. An ad has to reach the right set of people or the target audience. Only then can the true return of investment be gauged. For this to happen a marketer needs to precisely identify the target audience that will engage with the ad.
A digital marketing agency can do the job for you, but despite that, one needs to know how Facebook Adverts work and what can be done to ensure maximum ROI. In order to do so one has to understand the Facebook ad targeting options. So we bring to you four ways of maximizing the effectiveness of Facebook ads.
Targeting an audience that has expressed an interest
First and foremost you should engage groups that have already expressed interest in your product or brand. These people are most likely to engage with your brand and targeting them is made easy by Facebook. People who have visited your website or particular pages of your website can be targeted. You can also import lists which include info like phone numbers and email addresses and use it identify similar audiences (Lookalike Audiences on Facebook). You can also target customers who had commented or liked your Facebook posts as well as users who have similar interests as those who have liked or commented on your posts.
Facebook marketing offers flexible targeting
Facebook offers advertisers options where they can filter categories, behaviors, demographics, interests, and many more. It works great in filtering a large audience to bring it down to the most relevant audience. By filtering, the ad will reach a specific audience which will result in better ROI.
Targeting on the basis of time spent
Targeting people on the basis of time they spend on your website can also help in reaching the right kind of audience. The same can be applied by also analyzing the time they spent watching your videos. If this is the way you want to target audience then you need to have a functional website and build a custom audience. The custom audience feature will let the advertiser choose among options which indicate the time they spent on the website.
Targeting users who are technology savvy
Targeting an audience who are more updated about new technology trends is likely to result in better conversion. Such people are more comfortable about clicking Facebook ads. Facebook Adverts offers filters to select users based on factors like their network connectivity. For example a marketer can exclude people using 2G services and only target the ones with 4G services.
Targeting the right audience through Facebook ads is a very important step in ensuring that the message reaches the right set of people. Targeting should be optimized in order to get the most out of your ad campaigns.
For more interesting articles log on to www.smstudy.com/articles
