It is a common assumption amongst digital marketers that Facebook works well for B2C marketing and cannot be used effectively for B2B Marketing. This notion stems from the idea that people neither want to share nor want to be bothered by work-related posts on Facebook. Though there are platforms like Twitter and LinkedIn that take care of B2B social media efforts, the fact that Facebook ads offer the best return on investment should not be ignored by B2B marketers.
Here is a list of reasons that prove why Facebook is a great marketing platform for all types of business and describe briefly how B2B marketers can use this channel to reach customers.
Dominate Social Sharing
With more than 2 billion users across the globe, Facebook provides an easy access to a massive and potential audience base. But what B2B marketers need is high-quality engagement than volume. However, surveys have revealed that when it comes to social sharing, Facebook leads the scoreboard with a huge number. Hence, it is certainly a platform to be on if you want to get noticed. In fact, to support businesses in their marketing efforts, Facebook now offers a myriad of features to promote businesses.
Advanced Targeting
Facebook offers various advanced targeting measures for B2B marketers to target their ads towards the right kind of audience. There are standard metrics such as gender, age and location, and then there are advanced metrics that can help focus on the audience based on their education level, current workplace, job title, or industry. Using these features, you can grab the attention of potential prospects with a perfectly designed ad.
Effective Remarketing
Surveys have revealed that retargeting is equal to and sometimes even more effective than emails, display ads, and pay-per-click ads. Facebook ‘pixel’ tracking can greatly aid your retargeting efforts. When you add the Facebook ‘pixel’ tracking code on your website code, the pixel attaches a cookie to the user’s browser when they visit your site. This directs Facebook to show your adverts on their news feed. Moreover, you can divide your retargeting efforts on the basis of the site’s pages that people visited. This ensures that your ad is in front of a prospective customer’s attention.
Successful social media marketing comprises of various aspects, and with Facebook’s sophisticated offerings, specific ad targeting, and high audience engagement level, using it for your B2B efforts could put you on road for an extremely profitable business year ahead.
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