In this age of technology, startups have hugely benefitted from digital marketing. Owing to the low cost, it has emerged as one of the most important and preferred pillars of marketing. The results derived and return on investment (ROI) from digital marketing efforts can be seen in real time. In this article we discuss on how digital marketing can be harnessed for driving growth.
1. Website should be mobile friendly
If startups don’t have a mobile app, then they should focus on creating a mobile friendly website. The most common mistake that startups make while designing the website is that they build a website which is not mobile optimized or mobile friendly. Stats today say that 80 percent of the traffic is driven through mobile. Hence a website which is not optimized for mobile viewing will see a greater number of dropouts.
2. To be present where the audience is
Digital marketing requires a presence on relevant platforms. For a startup it is very important to understand where exactly its audience is. The startup should identify the right social media platform where most of its audience is concentrated. Audience can be spread on different platforms based on demographics and other parameters. Hence the startup should identify the right audience where it can focus more. At the same time the startup should also focus on maintaining its presence on all relevant platforms.
3. Monitor Analytics
Analytics give a good insight into how existing promotions have been performing and hence give scope of improvement and improvisation for current marketing campaigns. Monitoring analytics will help in reducing cost per clicks (CPC) and cost per impressions (CPM). It also helps in improving content quality.
4. Generate Leads from targeted platform
It’s advisable to generate leads from targeted platforms. A startup also has to ensure that they are not wasting on resources. For example if a startup is catering to young masses then it should focus on platforms like Facebook & Instagram, but if the target audience is professionals then LinkedIn is the right channel where leads can be generated.
5. Emphasis should be given to a website.
Website gives the first impression of an organization. Any prospective lead would first check the website before making any purchase. If the user interface and user experience are not attractive enough, then the user may not engage with the website. The website should give an idea about the business in first 30 seconds of browsing. Uncluttered websites with a good layout have more chances of a user completing a buy from it. The interface should be neat and professional and the load time should be fast. The organization should also make sure that it has a dedicated page for sharing contact information.
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