Important Metrics of E-mail Marketing

Posted by SMstudy® on June 22, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing, Customer Engagement, Content, Social Media, Email Marketing, Metrics

E-mail marketers use a number of metrics to help determine the success of campaigns and provide guidance on how to improve e-mail marketing efforts. Among the most common metrics are the following: Open Rate—This metric refers t...
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How to make your content go viral on Social Media?

Posted by SMstudy® on June 21, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

Out with the old, in with the new. This motto has taken a whole new meaning with the advent of the Internet. Technology is changing at such a fast pace that people and companies need to be willing to keep up. Today, social media is redefini...
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Utilizing User Personas and Use Cases to Design and Develop a Mobile App

Posted by SMstudy® on June 16, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

User personas depict typical customer profiles. A user persona may include age, gender, occupation, location, relationship status, type of mobile device owned, personality type, and any other features that are relevant for defining customer...
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Why is Formulating Social Media Strategy Important for Business?

Posted by SMstudy® on June 14, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

“Social media” is an umbrella term that includes web-based software and services that bring users together online and allow them to exchange ideas, discuss issues, communicate with one another, and participate in many other form...
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What is Affiliate Marketing and How Does It Work?

Posted by SMstudy® on June 12, 2017 | Digital Marketing (DM)

Keywords: Affiliate Marketing, Social Media, Digital Marketing, Internet marketing, Online Marketing

Companies may wish to partner with entities—such as publishers that are individuals or other companies—that can be beneficial to the brand. This can be a productive way for a company to expand its reach and marketing efforts.&nb...
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Get found - optimize your website content for search engines

Posted by SMstudy® on June 01, 2017 | Digital Marketing (DM)

Keywords: SEO, Search Engine Optimization, Search Engine, Internet Marketing, Digital Marketing

A key element of improving the performance of a website is Search Engine Optimization (SEO). SEO is the process of affecting the position of a website in a search engine’s organic (unpaid) search results. A website that is search engi...
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Learn How to Structure Your Site for Optimal User Experiences

Posted by SMstudy® on June 01, 2017 | Digital Marketing (DM)

Keywords: Website Design, Website architecture, SEO, Web design

When building a website, one of the first things to be considered is its structure. This is fundamental to the success of a site and, if planned properly, can avoid many issues further down the line. Website architecture design involves pla...
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What are the technical skills required for developing a mobile app?

Posted by SMstudy® on June 01, 2017 | Digital Marketing (DM)

Keywords: Mobile App Development, Digital marketing, Internet marketing,

Generally, a company assigns a dedicated team to develop mobile applications for the organization. This team might be in-house, or the company may choose to assign the development work to an external firm. In either case, it is essential th...
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Learn How an Effective Website Can Boost Your Business

Posted by SMstudy® on May 25, 2017 | Digital Marketing (DM)

Keywords: Website Development, internet marketing articles, Search Engine Marketing,

An effective website is a critical component of a company’s overall online success. Company’s website serves as the central hub and foundation for its online activity. With a plethora of available website designs, the digital ma...
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Mobile Devices Playing a Key Role in Planning Marketing Strategy for a Business

Posted by SMstudy® on May 25, 2017 | Digital Marketing (DM)

Keywords: Mobile Marketing, Internet Marketing articles, Digital Marketing articles, SEO

Since the demise of newspaper’s great hegemonic grip on advertising, news media minds have been banging their big brains together, trying to come up with ways that not only monetize their content, but also generate some of the sweet a...
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Learn How You Can Increase Online Reach of Your Business

Posted by SMstudy® on May 25, 2017 | Digital Marketing (DM)

Keywords: Online Marketing, Digital Marketing Articles, SEO, Internet Marketing

As a seller, your website or ecommerce webstore can bring you a good amount of traffic and sales. It offers a great way to attract new customers and increase the reach of your products and brand. However a small company typically ma...
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What Architecture is right for your Mobile App?

Posted by SMstudy® on May 19, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing, Mobile App. App design, Mobile App Architechture

To determine the right mobile app architecture, a company needs to understand the following: Categorization of Key Features—The company can employ use cases in this process to determine the key features that customers requi...
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Paint an Image for your Marketing Activity

Posted by SMstudy® on May 19, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing, Customer Engagement, Content, Social Media, Image Marketing

An image is worth a thousand words. Image-centric social networks are generally very popular and have an impressive retention rate. These sites focus on the posting and sharing of images and short videos. For a successful social media marke...
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Mobile App Development Methods: Part 2

Posted by SMstudy® on May 12, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing, Customer Engagement, Content, Social Media, Blogs

A number of factors make developing a mobile app difficult, such as the existence of multiple mobile app platforms, various operating system versions for each platform, and multiple device types, each with its own set of unique features. Gi...
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Mobile App Development Methods: Part 3

Posted by SMstudy® on May 12, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing, Customer Engagement, Content, Social Media, Blogs

A number of factors make developing a mobile app difficult, such as the existence of multiple mobile app platforms, various operating system versions for each platform, and multiple device types, each with its own set of unique features. Gi...
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Mobile App Development Methods: Part 1

Posted by SMstudy® on May 03, 2017 | Digital Marketing (DM)

Keywords: digital marketing,mobile app, app development, native app,

A number of factors make developing a mobile app difficult, such as the existence of multiple mobile app platforms, various operating system versions for each platform, and multiple device types, each with its own set of unique features. Gi...
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What is Search Engine Optimization and how it can Benefit Your Business

Posted by SMstudy® on May 03, 2017 | Digital Marketing (DM)

Keywords: SEO, Digital Marketing articles, Online marketing articles, Internet marketing articles

Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. Such activities address factors that can impact a website’s or web page’...
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Getting the Website Architecture Design Right

Posted by SMstudy® on May 03, 2017 | Digital Marketing (DM)

Keywords: SEO, Digital marketing articles, internet marketing articles, Online marketing articles

One of the first considerations when building a website is the site’s structure. A well-planned structure is fundamental to the success of the website and can prevent issues in later stages of the site development. Website architectur...
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Advantages of Blogs and Discussion Forums

Posted by SMstudy® on April 25, 2017 | Digital Marketing (DM)

Keywords: Mobile App Development, Digital marketing, Internet marketing,

There may be a number of blogs and discussion forums related to a company’s product category. Participating in such blogs and forums meaningfully, with the objective of helping others and sharing information, can help in improving a c...
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How a business can benefit from Search Engine Marketing?

Posted by SMstudy® on April 25, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

Search engine marketing (SEM) is a form of online marketing that involves the use of search engine result pages to promote business websites. Search engine marketing increases the visibility of websites through search engine optimization (S...
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What is Online Press Release?

Posted by SMstudy® on April 25, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

Online Press Release is broadly defined as using new technology to effectively communicate with stakeholders over the Internet. When a business is attempting to increase online reach through PR, a number of tools can be used. One of these i...
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Some Common Guidelines for Writing an Online Press Release

Posted by SMstudy® on April 25, 2017 | Digital Marketing (DM)

Keywords: Press Release writing, Social Media, Digital Marketing, Internet marketing, Online Marketing

When a business is attempting to increase online reach through PR, a number of tools can be used. The objective of online PR is to raise awareness of a company or its brand among the broader online community and to generate interest that ta...
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What are the programming languages used in web designing?

Posted by SMstudy® on April 20, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

Although businesses will have a defined team that is responsible for the technical aspects of designing the website, it is important for the marketing team to possess a basic understanding of the various website formats and their advantages...
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Mobile Customized Website Development

Posted by SMstudy® on April 20, 2017 | Digital Marketing (DM)

Keywords: Mobile App Development, Digital marketing, Internet marketing,

Mobile devices have a number of characteristics that make them very different from laptops and desktops. Their screens are smaller; their screen orientation changes from portrait to landscape depending on how the user holds the device; thei...
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Analyze Your Social Media Competitors

Posted by SMstudy® on April 20, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

One of the simplest and most effective ways to begin developing a social media plan for a product, brand or company is to assess the social media activities that competitors are engaging in. By analyzing competitors’ social media acti...
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Social Media Analytics: Data Obtained

Posted by SMstudy® on April 14, 2017 | Digital Marketing (DM)

Keywords: Analytics, Digital Marketing, SMstudy, Social Media, Social Media Metrics

Social media analytics assists in measuring the performance of social media activities by gathering information from social networking websites, blogs, and discussion forums. Key information that is tracked using these tools include th...
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Heading a SEM campaign? These are a few key metrics

Posted by SMstudy® on April 14, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing, Customer Engagement, Content, Social Media, Blogs

Some of the key metrics used to track SEM campaigns are as follows: Cost—The total amount spent on search advertising, which should fall within set budgets. Cost cannot be evaluated in a vacuum, and one must also consider reach,...
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Creating Quality Social Media Content

Posted by SMstudy® on April 07, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

In social media channels, high-quality content is the first priority, followed by content distribution. Companies worldwide invest large sums to create quality content, but in many cases, the content is not distributed properly. Audiences n...
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What is Third-Party Advertising?

Posted by SMstudy® on April 06, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

Search engine advertising is a method of placing online advertisements on web pages that show results from search engine queries. However, companies can expand their reach beyond search engines to advertise to niche audiences available on t...
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Track your Mobile Analytics with these Metrics

Posted by SMstudy® on April 04, 2017 | Digital Marketing (DM)

Keywords: Analytics, Digital Marketing, SMstudy, Social Media, Social Media Metrics

Many companies design mobile specific sites for visitors accessing the website through smartphones and other mobile devices. Analytics of data from mobile and other devices differs from analytics of website data mainly in terms of metrics a...
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Web Analytics Tools for your Website

Posted by SMstudy® on March 30, 2017 | Digital Marketing (DM)

Keywords: Analytics, Digital Marketing, SMstudy, Social Media, Social Media Metrics

Web analytics professionals use various tools to collect data and monitor customer visits. For websites, the following methods are primarily used to capture data: Web Logs          &...
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Mobile App Development Skills

Posted by SMstudy® on March 21, 2017 | Digital Marketing (DM)

Keywords: Mobile App Development, Digital marketing, Internet marketing,

Generally, a company assigns a dedicated team to develop mobile applications for the organization. This team might be in-house, or the company may choose to assign the development work to an external firm. In either case, it is essential th...
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Content Creation and Distribution Plan

Posted by SMstudy® on March 21, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

In social media channels, high-quality content is the first priority, followed by content distribution. Companies worldwide invest large sums to create quality content, but in many cases, the content is not distributed properly. Audiences n...
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SEO activities you should be caring about

Posted by SMstudy® on March 15, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing, Customer Engagement, Content, Social Media, Blogs

Search Engine Optimization (SEO) involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. Such activities address factors that can impact a website’s or web page’...
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The B&A of the Digital World

Posted by SMstudy® on March 15, 2017 | Digital Marketing (DM)

Keywords: Search Marketing, SMstudy, Marketing, Digital Marketing, Branding, Advertising

All branding and advertising in offline channels should be integrated with a company’s mobile marketing strategy. The mobile site and app should be prominently branded with the logo and colors of the company integrated into the design...
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Understanding Various Digital Marketing Channels That Can Help Your Business Grow

Posted by SMstudy® on March 07, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing Articles, SEO Articles, Blogs, Website Designing, SEO

When creating an online presence, one of the initial steps is to explore various digital marketing channels available in order to maximize the reach of the products or services being offered. Given the nature of the online world, which is c...
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Importance of Facebook in Reaching the Target Audience

Posted by SMstudy® on March 07, 2017 | Digital Marketing (DM)

Keywords: Facebook, internet marketing articles, Digital marketing articles, SEO, Facebook Marketing

Sales and Marketing has evolved significantly over time going from the Barter System of 1000 years ago to Traditional Marketplaces, Seller’s Marketplaces, Conventional Mass-media Marketing, Fragmented New-age Marketing to today where ...
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How Much Content Is Enough

Posted by SMstudy® on March 02, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing, Customer Engagement, Content, Social Media, Blogs

In social media channels, high quality content is the first priority, followed by content distribution. Companies worldwide invest large sums to create quality content, but in many cases, the content is not distributed properly. Audiences n...
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How to Allocate Budget for Digital Marketing

Posted by SMstudy® on March 02, 2017 | Digital Marketing (DM)

Keywords: Budget, Digital Marketing, Allocation, Analysis, Marketing

In all businesses, the marketing team is given a budget that must be allocated among specific Aspects and in turn their related marketing activities, such as television advertising, newspaper advertising, sponsorships, online advertising, a...
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Various Models of Social Media-Enabled Sharing

Posted by SMstudy® on February 21, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

“Social media” is an umbrella term that includes web-based software and services that bring users together online and allow them to exchange ideas, discuss issues, communicate with one another, and participate in many other form...
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Role of Social Media in Planning Digital Marketing Strategy

Posted by SMstudy® on February 16, 2017 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Internet marketing, Online Marketing

Social media refers to all channels where people and customers are able to interact with each other via digital media that are public or accessible to multiple users. There are a number of social media websites, each of which has created it...
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Relationship Metrics and Targets for Mobile Website

Posted by SMstudy® on February 13, 2017 | Digital Marketing (DM)

Keywords: Mobile,Mobile Metrics, Digital Marketing,

Since customers are increasingly interacting with businesses via mobile devices, companies invest significant time and effort in ensuring that they create sites that are optimized to offer a positive customer experience by displaying useful...
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What is Search Marketing All About?

Posted by SMstudy® on February 07, 2017 | Digital Marketing (DM)

Keywords: Search Marketing, SMstudy, Marketing, Analytics, Digital Marketing

Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, and includes both organic search engine optimization and paid search strategies. Organic search is the free ...
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Why you should be analyzing your metrics related to reputation?

Posted by SMstudy® on February 07, 2017 | Digital Marketing (DM)

Keywords: Analytics, Digital Marketing, SMstudy, Social Media, Social Media Metrics

Analyzing key metrics related to reputation in social media is important to determine the effectiveness of social media campaigns as well as to discover gaps that need to be addressed. In addition, as companies generally use more than one s...
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How Off-Page Optimization Influences the Success of a SEO Campaign

Posted by SMstudy® on February 01, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing Articles, SEO Articles, Internet Marketing Articles, Off-Page Optimisation

Search Engine Optimization involves a number of activities and initiatives that businesses can implement to achieve high search engine rankings. Such activities address both on-page and off-page ranking factors that can affect a website&rsq...
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All About Affiliate Marketing

Posted by SMstudy® on January 31, 2017 | Digital Marketing (DM)

Keywords: Affiliate Marketing, Digital Marketing Articles, Marketing Articles, Internet Marketing

Companies may wish to partner with entities—such as publishers that are individuals or other companies—that can be beneficial to the brand. This can be a productive way for a company to expand its reach and marketing efforts.&nb...
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Types of Search Engines

Posted by SMstudy® on January 30, 2017 | Digital Marketing (DM)

Keywords: Types of Search Engines, Digital Marketing Articles, SEO Articles, Internet Marketing Articles, on-Page Optimisation

The Internet has become the primary source of information for the majority of consumers. Keywords and phrases are typed into a search engine on a computer or mobile device, and a vast volume of related content is presented to the consumer...
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Which key element of social media should you focus on?

Posted by SMstudy® on January 23, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing, Customer Engagement, Internet Marketing, Social Media, Blogs

Social media refers to all channels where people and customers are able to interact with each other via digital media, on forums which are public or accessible to multiple people. There are a number of social media companies each of which h...
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Importance of On-Page Optimization in SEO

Posted by SMstudy® on January 23, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing Articles, SEO Articles, Internet Marketing Articles, on-Page Optimisation

The Internet has become the primary source of information for the majority of consumers. Keywords and phrases are typed into a search engine on a computer or mobile device, and a vast volume of related content is presented to the consumer. ...
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Basic SEO Guidelines

Posted by SMstudy® on January 19, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing Articles, SEO Articles, Blogs, Website Designing, SEO

Optimizing a website first involves editing the content, HTML, and associated coding. Constructing a website with appropriate keywords used in the content and the coding structure increases its relevance for those specific keywords. This en...
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Importance of Mobile Devices into Digital Marketing Strategy of a Business

Posted by SMstudy® on January 16, 2017 | Digital Marketing (DM)

Keywords: Digital Marketing, E-Mail Marketing, Mobile Marketing

Mobile technology has been advancing at a very fast pace. Smartphones have become mainstream and many consumers use mobile phones to view product reviews, make price comparisons, and find information about products while they are shopping i...
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Metrics for Mobile Customized Website Performance

Posted by SMstudy® on January 10, 2017 | Digital Marketing (DM)

Keywords: Marketing Articles, Marketing Blogs,Mobile Metrics, Mobile Website, Website Optimization,Website Performance

The created mobile customized website needs to be optimized by ensuring that its reach is maximized by appearing in the top search results when customers use relevant keywords. Also, the site needs to be optimized to attract new visitors an...
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A Planned E-Mail Marketing Strategy Can Do Wonders!

Posted by SMstudy® on January 09, 2017 | Digital Marketing (DM)

Keywords: email marketing, internet marketing, digital marketing

E-mail marketing is a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people. E-mail marketing can have many different styles or levels of personalization, but any e-mail ...
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Optimizing your Social Media to increase Customer Relationship

Posted by SMstudy® on January 06, 2017 | Digital Marketing (DM)

Keywords: Social Media, Marketing Articles, Marketing Blogs, Marketing, Customer Reach

Social Media campaigns are the most relevant method in contriving an effective relationship with customers. Understanding what a company’s competition is doing to enhance their relationship with customers through various social media ...
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Why You Need To Optimize Your Website To Improve Engagement

Posted by SMstudy® on December 28, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Customer Engagement, Internet Marketing

A company needs to understand its competitors’ relationship with their customers so that it can identify gaps and address them in its own relationship management processes, and incorporate best practices being followed by competitors ...
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Benefits of E-mail Marketing

Posted by SMstudy® on December 27, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, E-Mail Marketing, Advantages of E-Mail marketing

E-mail marketing has proven to be one of the most effective digital marketing channels. When well executed, e-mail marketing can benefit many types of businesses for many different purposes. Through e-mail marketing, a company is able to ke...
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AI in Digital Marketing

Posted by SMstudy® on November 25, 2016 | Digital Marketing (DM)

Keywords: Artificial Intelligence, Digital Marketing, AI in Digital Marketing

Artificial Intelligence or AI is a buzzword we’ve been hearing for a while now. Its common use in literature, media, and movies has given it a sort of celebrity status and a reputation that ranges from apocalyptic to prophetic. The pr...
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Website Architecture

Posted by SMstudy® on November 23, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Website Design, Website Architecture

One of the first considerations when building a website is the site’s structure. A well-planned structure is fundamental to the success of the website and can prevent issues in later stages of the site development. Website architectur...
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Key to success.....Keywords!!!

Posted by SMstudy® on November 18, 2016 | Digital Marketing (DM)

Keywords: Digital marketing, Search engine marketing, Paid listings

Search Engine Advertising (SEA), or paid search, is the way in which advertisers obtain a prominent listing for their company through the paid auction model, whereby the company bids for specific terms or phrases, called keywords. SEA ...
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User Personas and Use Cases for Mobile Channel Development

Posted by SMstudy® on November 11, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Mobile Channel Development, Mobile Marketing, Use case

User Personas are highly detailed fictional characters, representative of particular types of users in a market segment. They can be extremely useful for designing and developing mobile site/app as they provide insights about the selected t...
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Facebook Triumphs

Posted by SMstudy® on November 04, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Social Media Marketing, Facebook Marketing

Social Media has redefined how brands and customers communicate. A well-crafted social media campaign can go a long way in creating and enhancing brand reputation. And Facebook, being the biggest social media platform with 1.71 billion user...
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Establishing the Sales Process

Posted by SMstudy® on November 04, 2016 | Corporate Sales (CS)

Keywords: Corporate Sales, Sales Process, B2B Sales

Experienced sales teams usually have an already set sales process. Based on the changing needs of the business this process may have to undergo some fine tuning or improvement. It is important to constantly monitor and evaluate yo...
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Affiliate Marketing

Posted by SMstudy® on October 21, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Affiliate Marketing, Online Sales

Affiliate marketing is performance-based marketing where customers or partners (affiliates) are rewarded for designated actions that help market the brand. Affiliate marketing is a productive way to expand reach and marketing efforts. ...
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Guest Blogging

Posted by SMstudy® on October 21, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Social Media Marketing, Blogging

Guest blogging is a method used by companies to increase website traffic and support the brand and reputation of the business. Guest blogging involves the creation and posting of content to be published on related blogs. Guest blogging c...
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Integrating Branding between Offline and Online Channels

Posted by SMstudy® on October 06, 2016 | Digital Marketing (DM)

Keywords: QR Code, NFC, Contactless Communication, Mobile marketing

All branding and advertising in offline channels should be integrated with a company’s digital marketing strategy. Offline branding and advertising activities can be significant contributors to expanding reach for digital marketing ch...
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Competitor Social Media Activity Analysis

Posted by SMstudy® on October 04, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Social Media, Competitor Analysis

Analyzing the competition in terms of social media provides valuable insights for a company’s social media plan. Whether one is developing a new social media plan or trying to improve an existing social media plan, it is important to ...
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Overcoming Objections in Corporate Sales

Posted by SMstudy® on September 23, 2016 | Corporate Sales (CS)

Keywords: Overcoming Objections, Corporate Sales, Sales Conversion

Whenever a sales person tries to propose a product or service, the prospect raises objections. An objection is a psychological or logical resistance. Learning to handle objections is one of the key skills to be acquired by the corporate sal...
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Coding

Posted by SMstudy® on September 19, 2016 | Marketing Research (MR)

Keywords: Marketing Research, Coding, Data Processing

Data coding is the process of organizing, labeling, and sorting the data into appropriate headings to make it convenient for data analysis in both quantitative and qualitative research. In data coding, responses are usually assigned numbers...
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Mobile Channel Customer Feedback

Posted by SMstudy® on September 16, 2016 | Digital Marketing (DM)

Keywords: Customer Feedback, Mobile Channels, Digital Marketing

Customer feedback on mobile sites and mobile apps can be evaluated through multiple ways. In every case, feedback should be analyzed carefully and not ignored. For a company to ensure that its brand stays relevant to its target group, ...
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E-mail Marketing-Part II

Posted by SMstudy® on September 10, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, E-mail Marketing, Online channels

E-mail marketing, a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people, is an important component of any marketing campaign. In the previous blog we briefly discussed ...
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A Thousand Words

Posted by SMstudy® on September 02, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Image Marketing, Social Media

When Guerlain, a French beauty brand, wanted to target a younger audience for its thirty year old iconic Terracotta bronzers it chose Instagram.   When Lexus, a luxury automobile brand, wanted to target a younger audience for its br...
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Demand Chain Planning for Better Distribution

Posted by SMstudy® on September 02, 2016 | Marketing Strategy (MS)

Keywords: Marketing Strategy, Distribution Strategy, Demand Chain Planning

Demand chain planning one of the tools that helps formulate an effective distribution strategy for your company. The primary objectives of the distribution strategy are to ensure that distribution channels are well organized, that the margi...
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The Metrics

Posted by SMstudy® on August 26, 2016 | Digital Marketing (DM)

Keywords: Metrics, digital marketing, website metrics

As consumers have found multiple ways of searching, learning about, and purchasing various products and services, so have businesses found multiple ways to reach their target audience. With the evolution of channels, the metrics for perform...
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Essentials of Cold Calling

Posted by SMstudy® on August 26, 2016 | Corporate Sales (CS)

Keywords: Cold Calling, Lead Generation, Corporate Sales

Cold Calling is a process in which the corporate sales team contacts prospects who have not previously expressed an interest in a product. Cold calling is carried out using a customer profile list to target the respective decision...
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Channel Economic Analysis

Posted by SMstudy® on August 12, 2016 | Corporate Sales (CS)

Keywords: Channel Economic Analysis, Channel Selection, Corporate Sales, Channel Network

After identifying a range of potential sales channels, it is necessary to evaluate those on the basis of economic factors. Both cost and revenue are important factors for economic evaluation of channels. Cost—Channel profitability ...
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E-mail Marketing

Posted by SMstudy® on August 12, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, E-mail Marketing, Online channels

E-mail marketing is a form of direct marketing that uses e-mail as the delivery medium for communicating a marketing message to a group of people. Any e-mail sent to existing or prospective customers can be regarded as e-mail marketing. E-m...
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Tracking Social Media Relationships

Posted by SMstudy® on August 05, 2016 | Digital Marketing (DM)

Keywords: Social Media, Digital Marketing, Social Media Metrics, Social Media Relationships

A company must analyze the kind of relationships it is building with consumers across all of its social media platforms to ensure that they are aligned with the overall metrics and targets for social media performance as mentioned in the in...
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Introduction to Search Engine Marketing

Posted by SMstudy® on August 05, 2016 | Digital Marketing (DM)

Keywords: Digital marketing, Search engine marketing, SEO, paid listings

Search engine marketing refers to all marketing activities that use search engine technology for marketing purposes. SEM promotes a business and its products by ensuring the company appears in search engine result pages. SEM inclu...
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You shall not pass!!!

Posted by SMstudy® on July 29, 2016 | Corporate Sales (CS)

Keywords: Corporate Sales, Lead Qualification, Prospects

You shall not pass— This famous quote by Gandalf is critical for any successful sales process. A sales process is as successful as the leads it generates. Any prospect that has some interest in buying a company’s product or serv...
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Digital Marketing for Lead Generation

Posted by SMstudy® on July 22, 2016 | Corporate Sales (CS)

Keywords: Corporate Sales, Lead Generation, Digital Marketing

Lead generation is the act of identifying prospective customers with the objective of gaining new customers. Traditionally, lead generation was accomplished through direct mail, event sponsorships, or cold calling. With the advent...
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Conduct Win-Loss Analysis: Fine Tune Your Sales Value Proposition

Posted by SMstudy® on July 22, 2016 | Corporate Sales (CS)

Keywords: Sales Value Proposition, Win-Loss Analysis, Corporate Sales

A sales value proposition clearly communicates how a company’s offering can help a customer achieve better results. It presents measurable business outcomes and helps decision makers understand how the use of a particular product...
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In God we trust, all others bring data

Posted by SMstudy® on July 14, 2016 | Marketing Research (MR)

Keywords: Marketing research, data mining

In God we trust, all others bring data—an apt description of today’s data driven business organizations. Need to conduct a promotional campaign? Have to change the product packaging? Should we introduce a new brand? Every decisi...
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Know Your Target Segment Better Using Customer Personas

Posted by SMstudy® on July 14, 2016 | Marketing Strategy (MS)

Keywords: Customer Persona, Buyer Persona, Marketing Strategy, Target Segment

After a company has identified all market segments, explored the competition, and compiled the details of competitive products, it should then analyze the various segments in order to identify the target segments in which the business would...
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Be a cleanliness freak....for data

Posted by SMstudy® on July 07, 2016 | Marketing Research (MR)

Keywords: marketing research, data cleaning, questionnaire

Imagine a situation where you have invested your hard earned money on the basis of thorough research. You must be feeling good about yourself, your hard work and your investment. Now you suddenly find out that the data you used for research...
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Importance of Channel Partner Training

Posted by SMstudy® on July 07, 2016 | Corporate Sales (CS)

Keywords: corporate sales, channel partners, B2B, channel sales, channel training

Channel partner training is a key activity in many organizations, but is particularly important in those that employ different types of channel partners. Various channels have different purposes in the value chain, and each channel member m...
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Sentiment and the Art of Social Maintenance

Posted by SMstudy® on June 29, 2016 | Digital Marketing (DM)

Keywords: Sentiment Analysis, Social Media Monitoring, Social Media, Brand Analysis

Sentiment analysis is the science of inferring insights from data generated in social media and goes beyond social media metrics such as the number of likes, shares, mentions, and followers. Sentiment analysis is a significant component of ...
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Account Management-The Key to Customer Satisfaction and Retention

Posted by SMstudy® on June 23, 2016 | Corporate Sales (CS)

Keywords: Corporate Sales, Account Management, Client Retention, Customer Satisfaction

Account management deals with the processes that follow customer acquisition. It includes onboarding, account classification, alignment, and client management.  Customers may have diverse needs and may be classified as a key accou...
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Look into the future - Sales Forecasting

Posted by SMstudy® on June 17, 2016 | Corporate Sales (CS)

Keywords: sales, forecast, strategy, promotion, pricing

A successful organization needs to be future oriented. Establishing and managing a sales process for a product requires a forward looking goal. Sales forecasting provides that goal. Sales forecasting can be defined as estimating the sales a...
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Not Getting Enough Reach? Tie-up with Online Marketplaces

Posted by SMstudy® on June 17, 2016 | Digital Marketing (DM)

Keywords: Online Marketing, Online Marketplace, Ecommerce

As a seller, your website or ecommerce webstore can bring you a good amount of traffic and sales. It offers a great way to attract new customers and increase the reach of your products and brand. However a small company typically may not ha...
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How Can a Marketing Team Handle the New MVP?

Posted by SMstudy® on June 10, 2016 | Marketing Research (MR)

Keywords: research, marketing, SMstudy, MVP, product, entrepreneur

Lean Startup and its founder Eric Ries have been around long enough for professionals to begin coming up with their own takes on Ries’ central Minimum Viable Product (MVP) concept. Some of those new takes propose alternatives: a start...
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Robots, Communications and SMstudy

Posted by SMstudy® on June 01, 2016 | Marketing Strategy (MS)

Keywords: marketing strategy, personas, market segment, communication, SMstudy

“I cannot fully understand or predict what the system will do, so I don’t trust it,” says Riccardo Bevilacqua of the University of Florida about his autonomous vacuum cleaner.[1] As Bevilacqua indicates, trust is based ...
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Twitter and Teachable Marketing Moments

Posted by SMstudy® on June 01, 2016 | Digital Marketing (DM)

Keywords: twitter, social media insights, conflict diamonds, Brilliant Earth

The Twittersphere can be a harsh place—especially for those unaccustomed to the brevity and direct discourse that the 140-character limit demands. And it can smart for those who simply haven’t grown the thick skin requ...
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There is Always Room for Improvement

Posted by SMstudy® on May 27, 2016 | Marketing Strategy (MS)

Keywords: Corporate Sales, Negotiation, Product Training

When faced with a difficult task, do you instinctively fight or flight? If you lean toward fighting, you are considered to be a member of the population with a “Growth Mind-set,” a term coined by Carol Dwerk in her 2014 TED Talk...
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Pixel Stuffing, Ad Stacking and Billion Dollar Losses

Posted by SMstudy® on May 27, 2016 | Digital Marketing (DM)

Keywords: fraud, online marketing, pixel, stuffing, ad, SMstudy

In an article earlier in the week by SMstudy, we began with this quote from Fortune, “A massive chunk of the advertising market is based on smoke and mirrors, or even outright fraud.”[1] The article written by Matthew Ingram ...
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These Are Not the Bots You Are Looking for

Posted by SMstudy® on May 26, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Online Marketing, Bots, SEO

“A massive chunk of the advertising market is based on smoke and mirrors, or even outright fraud,” says Matthew Ingram writing in Fortune magazine.[1] After describing fraudulent activities such as “pixel stuffing&rdquo...
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Say Hello to My Little Friend

Posted by SMstudy® on May 26, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing, Smartphones, mobile channels

More and more our smartphones are becoming our most handy go-to resource, or as I like to call it, “my little friend.” Not quite as large, powerful and destructive as the machine gun Al Pacino whips out in the 1983 film Scarface...
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Happy Customer, Happy Life

Posted by SMstudy® on May 25, 2016 | Marketing Strategy (MS)

Keywords: CRM system, customer relations, customer loyalty

Just as every married man can attest to the fact that “a happy wife makes a happy life,” anyone interacting with customers will agree that a happy customer makes a happy life as well. So, why would a sales team not use a Cust...
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Should You ask Permission to Market?

Posted by SMstudy® on May 25, 2016 | Marketing Strategy (MS)

Keywords: Marketing Strategy, Mass Media Marketing, Fragmented New Age Marketing

Everyone despises commercials. It’s true, don’t even try to deny it! There is not one single person who would rather listen to a commercial than jam out to a new song. But we put up with them. Sort of. Some people turn the vo...
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Going all the way with Content

Posted by SMstudy® on May 24, 2016 | Marketing Strategy (MS)

Keywords: Digital Marketing, Content Marketing, Social Media Marketing

Sales and marketing go hand in hand. The marketing team creates the content, and the sales team follows up with the consumers of the content to create potential leads. Right? But there might be an easier way. Marketers are continually...
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The Stuff Nightmares Are Made Of... and SMstudy

Posted by SMstudy® on May 24, 2016 | Marketing Research (MR)

Keywords: marketing research, SMstudy, problem, sales

Were you ever required to write a research paper in one of your classes in school? One of our editors here at SMstudy used to be a public school English teacher. He remembers the anxiety that the traditional research paper assignment cau...
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The Lean Startup Movement and SMstudy

Posted by SMstudy® on May 23, 2016 | Marketing Strategy (MS)

Keywords: startup, marketing, SMstudy, Lean, process

Startup “is shorthand for an ethos that the organization holds dear: speed, flexibility, a willingness to be daring and experiment,” writes Beth Comstock in the introduction to “Video: Eric Ries Talks to Beth Comstock abou...
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It is All About the Influence

Posted by SMstudy® on May 16, 2016 | Marketing Strategy (MS)

Keywords: Digital Marketing, Social Media, Content Marketing

A common misconception is that if you have many followers on a social media platform then you are followed by many. But that isn’t necessarily true. You could have 20,000 followers, and yes, that looks impressive, but does that mea...
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Begin at the Beginning: A Well-founded Marketing Strategy

Posted by SMstudy® on May 16, 2016 | Marketing Strategy (MS)

Keywords: marketing strategy, market opportunity, pricing strategy, distribution strategy

A well-planned, comprehensive marketing strategy for a product or brand is essential to its success. The marketing strategy determines the specific resource allocation and activities involved with all other aspects of marketing. The effects...
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One Step Ahead of the Game

Posted by SMstudy® on May 13, 2016 | Marketing Strategy (MS)

Keywords: Marketing Strategy, Uber, Amazon, Airbnb

The goal is to never go out of business, right? But how do you ensure your company stays in the black? Sure, it may take blood, sweat, and tears, but the to ensure you don’t go under to notice market trends and be willing and able to ...
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Like, Love, Heart, Share, Retweet: The Power is Real

Posted by SMstudy® on May 13, 2016 | Digital Marketing (DM)

Keywords: twitter, social media insights, chilling effect, retweet

It’s my morning routine: I sit, smartphone in hand, twitter app open and dig into the chatter. Quickly scrolling through breaking news, taking in headlines and laughing at Michael Moore’s latest quip, I pause on a presidential c...
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Out with the old, in with the new

Posted by SMstudy® on May 10, 2016 | Marketing Strategy (MS)

Keywords: Digital, Marketing

20 years ago people had to be convinced to use the Internet. How often did we hear the question, “What would I use it for anyway?” It’s comical to think that people needed to be convinced to use the Internet considering no...
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In a League of Their Own: The Snapchat Story

Posted by SMstudy® on May 06, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

When creating an online presence, one of a marketing team’s initial steps is to explore the various digital marketing channels available that will maximize the reach of their products or services. Given the nature of the online world,...
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How to Perform Market Trend Analysis?

Posted by SMstudy® on May 04, 2016 | Marketing Strategy (MS)

Keywords: marketing, research, analysis, sales, trending

A market trend analysis is an analysis of past and current market behavior and dominant patterns of the market and consumers. An important aspect of conducting a trend analysis for an organization is to obtain insights on the market scenari...
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When is enough too much? Interpreting Marketing Research and SMstudy

Posted by SMstudy® on April 25, 2016 | Marketing Strategy (MS)

Keywords: research, marketing, big data, metadata, SMstudy,

Ever look out at the ocean on a cloudy day? The huge gray mass above stretches out to meet the darker gray mass below at a black line on the horizon? Standing on that beach, some people feel the ocean’s irresistible allure and comf...
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Inventions from 1900-1910: Deja vu All Over Again

Posted by SMstudy® on April 13, 2016 | Digital Marketing (DM)

Keywords: marketing, invention, SMstudy, Einstein, twentieth,

There are some things I never do on social media. When I get a post with a picture of an old-fashioned pencil sharpener, apple corer or slide rule and it says “If you’ve ever used one of these, Like and Share,” I never do....
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VMEdu and the Way of E-learning

Posted by SMstudy® on April 13, 2016 | Others

Keywords: learning management system, VMEdu, smartphones, e-learning

Companies have long known the financial benefits of online training over physical classroom learning. In fact, companies can save anywhere between 50–70 % on training costs by switching to e-learning alternatives. So naturally it was ...
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OOH, Electronic Billboards

Posted by SMstudy® on April 12, 2016 | Marketing Strategy (MS)

Keywords: sales, marketing, strategy, billboards, SMstudy, Guide, advertising

More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark![1] We thought that—with the explosion of social media, the long (waning?) reign of broadcast advertising, Internet adv...
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Eye-to-Eye on IT Value, Marketing and SMstudy

Posted by SMstudy® on April 11, 2016 | Marketing Strategy (MS)

Keywords: marketing, IT, information, technology, value, SMstudy

When designing a marketing strategy should you start where you want to be, or where you are? If you’re a motivational speaker, you’re probably saying, “Start where you want to be.” If you’re a process engine...
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Branding America and SMstudy - Part Two

Posted by SMstudy® on April 07, 2016 | Marketing Strategy (MS)

Keywords: marketing, branding, America, SMstudy, value, message, freedom

What is right about America? What is its value proposition to its citizens and to the world? What is America’s brand? In this second part of Brand America, we return to the Declaration of Independence[1]—arguably the quintess...
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Back Talk Can Be Good for You; Customer-Centric Differentiation and SMstudy

Posted by SMstudy® on April 07, 2016 | Marketing Strategy (MS)

Keywords: marketing, positioning, differentiated, customer, feedback, SMstudy

“I wandered in and out of the brilliant stacks of cans following you…” – Allen Ginsberg, “A Supermarket in California” When potential customers “wander in and out of the brilliant stacks of c...
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Selecting Points of Parity and Differentiation

Posted by SMstudy® on April 06, 2016 | Marketing Strategy (MS)

Keywords: differentiation, parity, marketing, sales

Points of parity for a product are those characteristics of a company’s product that are not unique but are rather on par with competing products. Points of differentiation are those areas on which a company’s product outperform...
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Branding America and SMstudy - Part One

Posted by SMstudy® on April 06, 2016 | Marketing Strategy (MS)

Keywords: branding, value, proposition, SMstudy, America, brand

Presidential candidates want to unite America, make it strong again, give it a future to believe in, balance its budget and pass its dream onto the next generation. Each, in his or her own way, paints a picture of what’s wrong with Am...
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SMstudy Breaking News: Facebook and You, Live in 3, 2, 1

Posted by SMstudy® on April 06, 2016 | Digital Marketing (DM)

Keywords: SMstudy, Facebook, live streaming, mobile, video

Phoenix, April 6, 2016- Today, Facebook announced the release of new features for Facebook Live– a live-streaming video feature that saw a soft release last summer and was opened up to all Facebook users a couple of months ago. T...
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Paying Attention: A New Metric for Advertising on Mobile

Posted by SMstudy® on April 05, 2016 | Digital Marketing (DM)

Keywords: attention-based metric, time-based metric, mobile marketing

Since the demise of newspaper’s great hegemonic grip on advertising, news media minds have been banging their big brains together, trying to come up with ways that not only monetize their content, but also generate some of the sweet a...
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America, Trump, Branding and SMstudy

Posted by SMstudy® on April 04, 2016 | Marketing Strategy (MS)

Keywords: sales, marketing, branding, SMstudy, Trump, America

Today has been all about brands and branding. The day hadn’t even started when I saw that a friend had posted a LinkedIn Pulse article that included what he learned about branding from Warren Buffet. The next article that caught my...
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Pushing the Envelope: The Case for Paper

Posted by SMstudy® on April 01, 2016 | Marketing Strategy (MS)

Keywords: direct mail, marketing strategy, fragmented new age marketing

“It is important for us to note that the fact that we are in the twenty-first century does not make all the earlier avenues of sales and marketing obsolete.” – Marketing Strategy, Book one of the SMstudy®Guide. Onli...
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That Which Gets Measured; Determining Metrics with SMstudy

Posted by SMstudy® on April 01, 2016 | Marketing Strategy (MS)

Keywords: metrics, marketing, sales, strategy, measure

Engineers have a maxim: “That which gets measured gets done.” This is a significantly more sophisticated way of saying that when the cat’s present the mice work.  From a management point of view, the application of...
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What Turns a Ford into a Lincoln?

Posted by SMstudy® on March 31, 2016 | Marketing Strategy (MS)

Keywords: marketing, positioning, differentiated, value proposition, value

When I was a kid the men in my neighborhood used to say, “The only difference between a Ford and a Lincoln is the packaging... and ten thousand dollars!” The pause between “packaging” and the “and ten thousand ...
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Can You Really go Viral?

Posted by SMstudy® on March 30, 2016 | Marketing Strategy (MS)

Keywords: Marketing, Strategy

Lately, I have been asking myself, “Why do companies really push their marketers to go viral?” Only 15 percent of marketing material actually goes viral, so why not push for something more realistic? I get that companies want to...
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Going Native

Posted by SMstudy® on March 30, 2016 | Digital Marketing (DM)

Keywords: native advertising, content marketing, BrandVoice, Onion Labs

Native advertising has been around for a patch now. “Pay-to-play” content began appearing in newspapers (and later over the airwave) as early as the 1910s. Native ads, as noted by the SMstudy® Guide, “blend in with the...
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A Disappearing Brand

Posted by SMstudy® on March 28, 2016 | Marketing Research (MR)

Keywords: Marketing, Research

The iPad was Apple’s last big innovation launched in 2010. Since then the company has yet to give the people a product that has really caused us to say, “wow.” Why is this? In the last five years the company has rele...
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Contemplating Ones Corporate Navel; Analyzing Market Opportunity and SMstudy

Posted by SMstudy® on March 28, 2016 | Marketing Strategy (MS)

Keywords: marketing, strategy, SWOT, strengths, weaknesses, opportunities

With the world breathlessly awaiting the next new super child of business, the hot topics in the dreams of entrepreneurs everywhere are innovation and disruption. Yet, the topic that will make the difference between a super child and an aba...
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You, the Job Marketplace and SMstudy

Posted by SMstudy® on March 25, 2016 | Marketing Strategy (MS)

Keywords: marketing, employment, jobs, SMstudy,

“Sell yourself” has been the mantra of experts in both resume writing and job interviewing since the mid-1990s. As employment rates fluctuate like celebrity popularity, that mantra is more true now than it has ever been and oppo...
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You are So Annoying! Not You, SMstudy, I am on the Phone

Posted by SMstudy® on March 24, 2016 | Marketing Strategy (MS)

Keywords: marketing, native, advertising, smartphone, SMstudy, annoying

It seems that there are some dangers with “going native.” The U.S. Federal Trade Commission (FTC) has increased its oversight of native advertising online and on smartphones. The most recent company running afoul of this inte...
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How Low Can You Go? How High Can You Get?

Posted by SMstudy® on March 23, 2016 | Marketing Strategy (MS)

Keywords: smstudy, sales, marketing, pricing, strategy

Continually rising prices at the gas pump since the mid-1970s has had us all asking, “How high can these get?!” As 2015 slipped into 2016, with oil by the barrel in free fall, we found ourselves asking, “How low can this g...
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What Did You Do When You Were Supposed to be Sleeping?

Posted by SMstudy® on March 23, 2016 | Marketing Strategy (MS)

Keywords: Marketing, Strategy

Sleep Cycle is an app that tracks your sleep cycle. Seems pretty simple, but looks can be deceiving. In November of 2015, just a few short months ago, the app was released to the public and the vote is in. Everyone loves it. So, here&rsq...
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A Ninety-two-year-old, a Value Proposition and SMstudy

Posted by SMstudy® on March 22, 2016 | Marketing Strategy (MS)

Keywords: product designer, blog pages, value proposition, Marketing strategy, Sales and Marketing, target markets, marketing mix, pricing, distribution strategy

“Leaders are teachers and good team members,” according to product designer Barbara Beskind. “If you can help those who are under you maximize their greatest potential, you’re a successful leader,” Beskind t...
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Out with Innovation, in with Maturation

Posted by SMstudy® on March 22, 2016 | Marketing Strategy (MS)

Keywords: Marketing, Strategy

Apple will be 40-years-old on April 1st. It is no longer the young hip company that many of us still see it as. Technically, it is a middle-aged company, so maybe it is time for some mature decisions when it comes to its products. Yester...
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Innovation, Marketing and Avoiding Failure

Posted by SMstudy® on March 22, 2016 | Marketing Strategy (MS)

Keywords: SMstudy, segmentation, marketing, metrics

When famous, powerful people say, “I failed,” it gets people’s attention. When famous, powerful people say, “I failed,” there’s usually a “but it wasn’t really my fault” lurking about...
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The New Battleground for Brands

Posted by SMstudy® on March 21, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

Consumers rely on their mobile devices to keep them in-the-know in order to make decisions regarding their personal and professional lives. Think about it, on average you check your smartphone 85 times per day. That’s 85 chances for c...
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Refer a friend!

Posted by SMstudy® on March 18, 2016 | Corporate Sales (CS)

Keywords: referral program, word of mouth, Dropbox

Word-of-mouth referrals are the ultimate endorsement for a company, its products, services and staff. Referrals are therefore considered the gold standard of customer acquisition in many fields. But what can be done when the excellence of y...
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Effective Methods of Determining Sales Force Size

Posted by SMstudy® on March 17, 2016 | Corporate Sales (CS)

Keywords: Sales, Marketing, Strategy

In most companies, the sales force is the most critical part of the business; thus determining the sales force size is critical in planning for sales governance. Although the corporate sales team is one of the most valued assets of the comp...
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Plan B: Assessing Social Marketing Future Scenarios

Posted by SMstudy® on March 16, 2016 | Digital Marketing (DM)

Keywords: social media marketing,future scenarios

No one likes to contemplate a worst-case scenario, but it is wise to have a plan B. Any digital marketing strategy should think optimistically, but preparation for future scenarios that may look very different from today’s digital mar...
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All About Customer Advisory Boards

Posted by SMstudy® on March 16, 2016 | Marketing Strategy (MS)

Keywords: Customer Advisory Boards, Marketing, Sales

A Customer Advisory Board (CAB) or Customer Advisory Council is a representative customer group comprising senior stakeholders who convene periodically to validate product features, the marketing plan, and the strategic direction of the com...
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Learn How to Make a Product Training Program Effective

Posted by SMstudy® on March 15, 2016 | Marketing Strategy (MS)

Keywords: product training, sales, markeitng

In this fast pace business world companies are spending billions of dollars in training their sales forces about their product. But why only a few of the companies are successful when it comes to product training initiatives and rest a...
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Content Marketing Pt.1: Marketings New Weapon of Choice

Posted by SMstudy® on March 15, 2016 | Marketing Strategy (MS)

Keywords: content marketing interruptive advertising social media channels

It’s official! Traditional “interruptive” advertising (both online and television) isn’t so hot nowadays. On the other hand, content marketing is emerging as the weapon of choice for brands who are in it to win it. O...
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Importance of Data collection in Marketing Research

Posted by SMstudy® on March 14, 2016 | Marketing Research (MR)

Keywords: marketing research, sales, data collection

Data collection is an important part of marketing research. Many significant marketing decisions are made based on the analysis of the data collected from a research project. One critical component of data collection is ensuring the quality...
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Is the Dancing Bear Threatening User Interface?

Posted by SMstudy® on March 10, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

A “Dancing Bear” is very interesting and entertaining to watch, but the more you watch the more you think, what is the point? Nicholas Griffin, regional director at Allen International equates a dancing bear to the digital ex...
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Understanding Customer-Perceived Features and Price Analysis

Posted by SMstudy® on March 10, 2016 | Marketing Strategy (MS)

Keywords: Marketing, Sales, Customer

Customer-perceived features and price analysis are important indicators of how well the company’s product is perceived in the target market. These analyses help the company understand the product features that the customer perceives a...
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Understanding the Sales Process

Posted by SMstudy® on March 08, 2016 | Marketing Strategy (MS)

Keywords: Sales Process, Marketing,

In this competitive age an effective sales organization is supported by marketing assets and includes a proper sales structure. The sales organization and governance must be designed to optimally support sales targets and create visibility ...
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The Rise of Organic Advertising on Snapchat

Posted by SMstudy® on March 08, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

There are 83 million Millennials. That is 83 million young adults that were born in the early 80s to late 90s, and 71 percent of those young adults check their social media websites every day. It only makes sense that companies have moved t...
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How I Learned to Stop Worrying and Love the Leaky Funnel

Posted by SMstudy® on March 08, 2016 | Digital Marketing (DM)

Keywords: leaky funnel, SMstudy, leads

Accepting that the sales and marketing funnel will always be leaky is akin to accepting that, despite all efforts, we will not grow taller… or younger. It’s never going to happen, we know this. The marketing funnel will always ...
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Its All in Your Head: A Brief Introduction to Psychological Pricing

Posted by SMstudy® on March 07, 2016 | Digital Marketing (DM)

Keywords: pricing strategy, psychological pricing, sales strategy

Have you ever tried to sell something quickly (desperately) by lowering the price well below market value only to discover no one will bite? If so, your frustration is not unique. You’ve just experienced the quirky, seemingly-counteri...
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VMEdu Looks at e-Learning Trends for 2016

Posted by SMstudy® on March 07, 2016 | Project Management

Keywords: e-learning, trends, LMS, education, training, VMEdu, platform, 2016

Almost sixty percent of online educational providers are ready to kick their LMS to the curb. A recent report referenced by DDI Development on current e-learning trends asserts “that nearly 2/3 of online courses’ students, as...
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Dear Educational Entrepreneurs, VMEdu is Here for You!

Posted by SMstudy® on March 02, 2016 | Project Management

Keywords: entrepreneurs, educator, VACP program, VMEdu

Today’s entrepreneur must be an excellent builder. Build a brand, build a website, build a customer base, build a team, etc. etc. That’s a lot of building. Luckily, we humans (entrepreneurs included) are natural problem ...
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Increase Your Online Success With An Effective Website

Posted by SMstudy® on March 02, 2016 | Digital Marketing (DM)

Keywords: Website development, marketing, sales

An effective website is a critical component of a company’s overall online success. Company’s website serves as the central hub and foundation for its online activity. With a plethora of available website designs, the digital ma...
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Play Poker, Not Chess with VMEdu

Posted by SMstudy® on March 01, 2016 | Project Management

Keywords: cloud, LMS, content, platform, VMEdu, training

How many articles on leadership include advisories to “Play Poker, Not Chess” and “Blow up the Enterprise”? Not many, and certainly not as many as this author would like. However, in a series of articles on leadershi...
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Importance of Questions During Lead Generation Process

Posted by SMstudy® on February 29, 2016 | Corporate Sales (CS)

Keywords: Question, Lead Generation, Marketing, Sales

Questions are an effective tool for the Needs Assessment for Each Qualified Lead process. Asking questions is especially useful when the qualified lead does not have clearly stated needs. Even in cases where requirements are documented, ...
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Porters Five Forces Model for Evaluating Industry Attractiveness

Posted by SMstudy® on February 26, 2016 | Marketing Strategy (MS)

Keywords: Porters Five Forces Model, Marketing, Sales

Porter’s Five Forces model is used to analyze the long-term attractiveness of an industry. Understanding the interaction of these forces with the existing competing organizations helps explain the differences in profitability amongst ...
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Fragmented New-Age Marketing

Posted by SMstudy® on February 26, 2016 | Marketing Strategy (MS)

Keywords: marketing, sales, business

In recent times, the media has become increasingly fragmented with several hundred television and radio channels, as well as a large variety of print media, including newspapers, magazines, and trade publications. Moreover, since the lat...
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VMEdu Welcomes You to the Post-Capitalism Era

Posted by SMstudy® on February 25, 2016 | Project Management

Keywords: VMEdu

It has been said that we are exiting the post-capitalism era, and we weren’t even aware of it. We can thank this monumental shift to advancements in technology. Many terms have been thrown around in regards to what sort of economy we ...
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An Academy on a Shoe String? Start with VMEdu

Posted by SMstudy® on February 23, 2016 | Marketing Strategy (MS)

Keywords: course, VMEdu, learning management system, educator, professional

To professional educators and trainers, Salman Kahn, founder and CEO of Khan Academy, is a legend, a modern-day Shakespeare of the learning world and “such stuff dreams are made on.”  Khan began his journey by helping hi...
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Catching an Academic Wave with VMEdu

Posted by SMstudy® on February 23, 2016 | Marketing Strategy (MS)

Keywords: online, education, training, platform, cloud, VMEdu, partner

It’s not like riding a Tsunami. But it is exciting, exhilarating and breath-taking to get in early on one of the disruptions that are rapidly reshaping the world we swim in. Disruptions that wipe the landscape clear are dramatic...
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Social Insights on Video Marketing in the Age of YouTube

Posted by SMstudy® on February 23, 2016 | Digital Marketing (DM)

Keywords: video marketing, social insights, millennials, social media data

Down ‘n’ dirty or überposh, there’s a place for all quality of video marketing in the world today. Recently we noted marketers’ growing acumen at not only parsing available social data, but also using th...
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How to go viral with the SMstudy Guide

Posted by SMstudy® on February 22, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

Moms and dads have to make difficult parenting decisions on a daily basis. Similac, a formula brand, released a parody about the squabbles parents often encounter when it comes to the best way to raise a child. Should you breast-feed your c...
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The Search for Social Media Insights

Posted by SMstudy® on February 18, 2016 | Marketing Strategy (MS)

Keywords: social media marketing,social media data, brand perception

It may be time to recognize that data collected from social media will not so easily reveal its immediate impact on a company’s sales (as we’ve said before, it’s proven to be a bit slippery). But this doesn’t mean th...
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Dont be One of the Three, Start Your Startup with SMstudy

Posted by SMstudy® on February 17, 2016 | Marketing Strategy (MS)

Keywords: SMstudy, sales, entrepreneur, startup, marketing

How can you keep from being one of the three? A stat being tossed around a lot these days is that three out of four startups fail. Such odds even seem favorable when compared to direr (and possibly more realistic) observations that &ldqu...
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All About Decision Tree Analysis

Posted by SMstudy® on February 17, 2016 | Marketing Strategy (MS)

Keywords: Decision Tree, Marketing, Sales, Business

Decision Tree Analysis is used to evaluate the best option from a number of mutually exclusive options when an organization is faced with an investment decision. The finance team can use this tool while evaluating a number of potential opti...
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All about GE-McKinsey Matrix

Posted by SMstudy® on February 16, 2016 | Marketing Strategy (MS)

Keywords: GE-McKinsey Matrix, Marketing, Sales

The GE-McKinsey Matrix was developed in response to the shortcomings of the BCG Matrix, which does not account for a number of factors. It was originally used for a visual representation of GE’s 150 business units to determine which b...
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What Do You Do When Your Boss Says Prove It

Posted by SMstudy® on February 16, 2016 | Marketing Strategy (MS)

Keywords: data analytics, social media marketing, social media data tools

If you’ve ever found yourself having to defend the merits of social media marketing, you’re officially not alone. A recent report on social media marketing in 2015 reveals the struggle that still exists in pinpointing the almigh...
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What you did not know about web analytics

Posted by SMstudy® on February 10, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

Online businesses, or businesses that have websites, generally use some sort of tool to track analytics, but most of the time these businesses haven’t maximized the potential of web analytics. Analytics aren’t just to see how ma...
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The New Wave in Digital Marketing

Posted by SMstudy® on February 10, 2016 | Digital Marketing (DM)

Keywords: digital marketing, hyper-relevant content, data analytics

For roughly a decade technology has been facilitating the brushstrokes to paint an ever clearer picture of consumer behavior. Over time, analytics has helped solve the mysteries of the where, the when and the how often as it pertains to cli...
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Build Relationships with Negotiation Training

Posted by SMstudy® on February 10, 2016 | Corporate Sales (CS)

Keywords: negotiation, sales, marketing

In sales, all that matters is the bond between the seller and buyer. The buyer always finds arguments to have a better deal than the quoted one, and that is when the negotiation skills of the seller comes in! Negotiation skills are muc...
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How to get Social Media Goers to Share your Message

Posted by SMstudy® on February 05, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

Out with the old, in with the new. This motto has taken a whole new meaning with the advent of the Internet. Technology is changing at such a fast pace that people and companies need to be willing to keep up. Today, social media is redefini...
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How Information Finds You: Hyper-relevant Content Marketing

Posted by SMstudy® on February 05, 2016 | Marketing Strategy (MS)

Keywords: hyper-relevant content marketing, social media marketing

“If the news is that important, it will find me.” This (in)famous declaration was made by an anonymous college student in 2008 during a focus group conducted by Jane Buckingham, founder of the market research company Int...
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Words are great, but color is better when it comes to social media marketing

Posted by SMstudy® on February 04, 2016 | Marketing Strategy (MS)

Keywords: social media marketing, color psychology, brand perception

Social Media is a multimedia experience. Content is shared in a myriad of forms: video, text, photo, audio clip, gif, etc. All can benefit a company’s brand in the effort to reach viewers. But we now know that color plays a very impor...
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Affiliate Marketing

Posted by SMstudy® on February 03, 2016 | Marketing Strategy (MS)

Keywords: Affiliate Marketing, referral marketing, affiliates, customers, partners, affiliate programs, reward points, commission

Affiliate marketing is performance-based marketing where customers or partners, known as “affiliates”, are rewarded for designated actions that help market the brand. This can be a productive way for a company to expand its reac...
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The V.A.C.P. Program Anticipates the Adult Learning Boom

Posted by SMstudy® on February 02, 2016 | Marketing Strategy (MS)

Keywords: adult learning, VMEdu Authorized Content Partner

Until recently, scientists believed that at a certain age, the human brain simply stopped growing. We now know that the human brain keeps developing, making new neural pathways into adulthood and can stay sharp throughout a lifetime if give...
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PPC Advertising

Posted by SMstudy® on February 01, 2016 | Marketing Strategy (MS)

Keywords: PPC Advertising, Pay-per-click, paid search advertising, keywords, quality score, rank, search engine, user personas, digital marketing

Pay-per-click (PPC) advertising or paid search advertising involves a company paying to have its ad appear on search results pages of search engines. PPC advertising providers such as Google, Yahoo, and Bing show sponsored ads, or paid sear...
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Marketing for a Flat World

Posted by SMstudy® on February 01, 2016 | Marketing Strategy (MS)

Keywords: fragmented new-age marketing, Thomas Friedman, media channels

Thomas Friedman, Pulitzer Prize-winning author made a strong case for the democratization of the global marketplace in his 2005 book, The World is Flat. Friedman named ten factors that had contributed to the leveling of the world’s ec...
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Psychology, Sales and the SMstudy Guide

Posted by SMstudy® on January 29, 2016 | Marketing Strategy (MS)

Keywords: SMstudy, sales, marketing, strategy, segmentation

Could a beer seller’s story about their purple wisteria saving the day help you? When the story is an example of using psychology and emotion-driven sales, it can and probably should. London Pride accomplished this with their adver...
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Building Real Castles in the Sky with VMEdu

Posted by SMstudy® on January 29, 2016 | Marketing Strategy (MS)

Keywords: cloud, LMS, content, platform, VMEdu, training

With explosive advances in online communication and cloud formations, intellectual property has become prime real estate. If you have been dreaming of a castle in the sky, now is the time to build it, and VMEdu, Inc. is ready to help. Wi...
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Great Teachers Deserve the VMEdu Authorized Content Partner Program

Posted by SMstudy® on January 29, 2016 | Marketing Strategy (MS)

Keywords: VMEdu, Authorized Content Partner Program, Teacher, Sales and Marketing

Great teachers are rare. Great teachers should be prized for what they give to the world. A great teacher should not have to slog it out alone, wasting precious time taking care of the tedious work that must be completed in order get thier ...
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Importance of understanding and evaluating Digital Marketing Channels

Posted by SMstudy® on January 28, 2016 | Digital Marketing (DM)

Keywords: Digital Marketing Channels, Digital Marketing, Marketing Strategy, demographics, target audience, Internet, social media, e-mail marketing, website

When creating an online presence, one of the initial steps for an organization is to determine the targets as defined by the Marketing Strategy and then explore the various digital marketing channels available to achieve those targets. Orga...
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Lower Your Bounce Rates with SMstudy

Posted by SMstudy® on January 28, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

The bounce rate (BR) or the percentage of people who entered a website and immediately left, is a popular metric companies use to determine the quality of a webpage. According to Digital Marketing, Book 2 in the SMstudy Guide®, bounc...
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Channel Performance Measurement: A Close Overview

Posted by SMstudy® on January 28, 2016 | Corporate Sales (CS)

Keywords: Channel Performance Measurement, Channel Partner, Customer

Channel performance measurement is a key activity when a sales organization employs different types of channel partners. In more complex multi-channel structures, it becomes even more important due to the number of people, processes, and ro...
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VMEdu Cloud LMS Lets You Create and Host Your Online Courses for Free

Posted by SMstudy® on January 27, 2016 | Project Management

Keywords: Learning Management System, Courses, Adult Education

The state-of-the-art platform from VMEdu is disrupting the Learning Management System (LMS) market. As part of the VMEdu Authorized Content Partner (V.A.C.P.) program, VMEdu is allowing anyone to create and host their courses with zero...
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Reach New Heights with Your SEO: 2016 Trends and SMstudy Guidance

Posted by SMstudy® on January 27, 2016 | Marketing Strategy (MS)

Keywords: SEO, Google, Yahoo, Bing, Social Media, SERP

  There are, on average, 12 billion web searches conducted in the United States EACH month. This ginormous figure highlights (and underscores) the importance of where your online content appears in search engine resul...
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Do You Have the Guts to Do That Again? Sales, Strategy and SMstudy

Posted by SMstudy® on January 26, 2016 | Marketing Strategy (MS)

Keywords: sales, marketing, analytics, strategy

Guts are squishy, often irritable, and can be irregular, yet, many sales and marketing professionals base their practices on “gut feelings” and hunches.  “Marketing departments will continue to become less dependen...
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How to Ensure your Campaign is Noticed with SMstudy

Posted by SMstudy® on January 26, 2016 | Marketing Strategy (MS)

Keywords: Automation, Marketing, Sales, Surveys

Last year 540 million dollars was spent on marketing globally. 90 percent of that marketing went unnoticed. This number does not represent the percentage of marketing that was liked or disliked, instead it includes the billboards that fade ...
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Sampling in Market Research

Posted by SMstudy® on January 25, 2016 | Marketing Research (MR)

Keywords: Sampling, Market Research, population, sample, sampling strategy, Probability sampling, Non-probability sampling

In statistical language, sampling is choosing the portion or subset of a population. A population is the entire group of objects having characteristics of interest under study. The subset of a population that is chosen for the study is...
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Big Data and Analytics : Fundamentally changing the marketing landscape

Posted by SMstudy® on January 22, 2016 | Digital Marketing (DM)

Keywords: big data, analytics, marketing landscape, smart phones, decision making, predictive analytics, forecasting

Big data and analytics become an integral part of marketing since the inception of internet in the late 1990’s and the introduction of smart phone and other internet enabled smart devices in recent times. Big data usually refers to th...
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How to Beef up your Resume with SMstudy

Posted by SMstudy® on January 22, 2016 | Marketing Strategy (MS)

Keywords: Marketing, Sales

The national unemployment rate is 5 percent, but this number does not include employed people still looking for THE job. With that being said, what can you do to get a leg up on the competition? And let’s be honest, competition is wha...
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Sales training, not just for sales teams anymore. SMstudy is for everyone.

Posted by SMstudy® on January 22, 2016 | Marketing Strategy (MS)

Keywords: sales training, SMstudy, message continuity, company-wide training

As companies continue the eternal pursuit of streamlining, a little bit of universal sales training can yield major benefits. Basic understanding of the aspects of the sales process is a benefit for all members of a company regardless of po...
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SMstudy and the Post-Advertising World

Posted by SMstudy® on January 22, 2016 | Marketing Strategy (MS)

Keywords: SMstudy, marketing, advertising, digital, communication, strategy

We recently read that “We are living in a post-advertising world.” The claim was made by John Horsley, director of Digital Doughnut, a global digital marketing community. Horsley should know, so we took notice. Horsley explai...
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SMstudy : Your Way Up

Posted by SMstudy® on January 21, 2016 | Marketing Strategy (MS)

Keywords: marketing, management, sales floor, alternative certifications, Marketing Strategy, Digital Marketing, Marketing Research Expert, Corporate Sales, Retail Sales, Branding and Advertising

When you leave the sales floor, where do you want to go? Some people will just head to the lounge for a cup of coffee, but others will advance to new positions in marketing and management. What will make the difference? Recently, the ...
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Get the SMstudy, not Nuts

Posted by SMstudy® on January 21, 2016 | Marketing Strategy (MS)

Keywords: Marketing, Strategy

When creating a brand for your company do not use an American celebrity to shoot chocolate bars at innocent bystanders. Apparently Mars, the company who produces Snickers chocolate bars, did not get the memo. In July of 2008, Snickers UK...
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Why it is Better to Wear More Than One Hat and How SMstudy Helps You

Posted by SMstudy® on January 21, 2016 | Project Management

Keywords: technological advancements, big data, social media, mobile technologies, cloud, sales and marketing

A “soup-to-nuts” attitude is the best way to approach any career. Demonstrating an intense interest in a subject and presenting a thorough understanding and a “can- do” work ethic are all feathers in your professiona...
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From Niche to Mass-market: The Tesla Story

Posted by SMstudy® on January 19, 2016 | Marketing Strategy (MS)

Keywords: Product design, Niche market

Over time, we’ve seen a number of companies that acquire leader status in their product/ service either by slightly improving their product over existing competitor products or by providing the same product at a lower cost either by o...
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The importance of product positioning to the marketing strategic planning

Posted by SMstudy® on January 19, 2016 | Marketing Strategy (MS)

Keywords: product positioning, positioning statement, marketing strategy, niche market, market segment

Product positioning is a very important tool for an effective marketing strategic planning. Product positioning creates an image of the company’s products in the mind of consumers, highlighting the most important benefits that differe...
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The Millennial Impact

Posted by SMstudy® on January 15, 2016 | Marketing Strategy (MS)

Keywords: Marketing, Strategy

Snapchat, the quick and fleeting photo messaging application, has become increasingly alluring for companies wanting to dip their toes in the “Ephemeral Marketing” waters.  Truthfully, the app had a rocky start entering the...
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Focusing on the Why

Posted by SMstudy® on January 15, 2016 | Marketing Strategy (MS)

Keywords: Golden Circle, Simon Sinek, Apple, core values, core beliefs

How do we inspire people to take action such as buying a product or service? Everyone wants to know! Well, author Simon Sinek says the answer lies in the Why, the centermost part of his Golden Circle. Imagine a bullseye target with three...
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Various types of Primary Data in the context of Marketing Research

Posted by SMstudy® on January 14, 2016 | Marketing Research (MR)

Keywords: Primary Data, Secondary Data, esat survey, Demographic Data, Psychographics and Lifestyle Data, Intentions, Attitudes, Awareness, Motivations, Purchase behavior

When a researcher collects new data for a specific research project, the data is considered primary data. On the other hand if the data is already available in house i.e. historical data or data received from some other external sources (e....
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5C Analysis

Posted by SMstudy® on January 13, 2016 | Marketing Research (MR)

Keywords: situation analysis, 5C analysis, 3C analysis, research problem, PESTEL

5C Analysis is a technique used to conduct situation analysis. Conducting a situation analysis is one of the important steps in identifying the research problem. A situation analysis involves examining the external environmental factors and...
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Optimizing Underused Assets- The Shared Economy

Posted by SMstudy® on January 13, 2016 | Marketing Strategy (MS)

Keywords: Shared economy

Let's assume that it is the year 2000. Try and think of what are the biggest companies you know about in this era. Chances are, you would be thinking of a giant in IT, Manufacturing or Finance set-up. These companies come with a few com...
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Instagram: Picture Perfect and Ad Friendly

Posted by SMstudy® on January 13, 2016 | Marketing Strategy (MS)

Keywords: Advertising on Instagram, social media marketing

Three years after Facebook purchased the immensely popular photo-sharing social network Instagram, it was officially opened up to all advertisers in the summer of 2015. This was a highly-anticipated and long-awaited social media channel for...
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Adoption Cycle for Technology Products

Posted by SMstudy® on January 12, 2016 | Marketing Strategy (MS)

Keywords: Lifecycle

When a business plans to launch any product/service into the market, it always has a target audience in mind who would be using this product. Now even though the target audience are the ones that will be the source of revenue for the firm w...
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How Some Companies Achieved Virality

Posted by SMstudy® on January 12, 2016 | Marketing Strategy (MS)

Keywords: Viral marketing

In one of the previous posts, we briefly touched upon the topic of what a Growth Hacker is and what the requirements are for a person working as a Growth Hacker. Let’s now look at a few examples of where Growth Hacking has helped comp...
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Beauty and the Beast of Unrealistic Expectations

Posted by SMstudy® on January 12, 2016 | Marketing Strategy (MS)

Keywords: Marketing, Strategy

In 2004, the Dove brand released the Real Beauty Campaign to spark discussion about beauty. The ad might have seemed unconventional to some, but the controversial questions sure made people reevaluate their own opinion of what beautiful is....
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The Return of Email Marketing

Posted by SMstudy® on January 12, 2016 | Marketing Strategy (MS)

Keywords: email marketing, social media marketing, mobile email app

By mid-2014 media trackers noted an interesting trend in news consumption. After years of floundering and grasping for innovative ways to engage readers, news outlets such as The New York Times, Bloomberg News and others were seeing their g...
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Targeted Advertising using Facebook

Posted by SMstudy® on January 11, 2016 | Marketing Strategy (MS)

Keywords: Facebook marketing

Sales and Marketing has evolved significantly over time going from the Barter System of 1000 years ago to Traditional Marketplaces, Seller’s Marketplaces, Conventional Mass-media Marketing, Fragmented New-age Marketing to today where ...
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Opportunity: The Mirror Image of a Customer

Posted by SMstudy® on January 11, 2016 | Marketing Strategy (MS)

Keywords: Opportunity, Analysis, Feedback

The ever changing market trends and varying demands of customers have propelled companies to think out of the box and foray into market each time with new, updated or upgraded offerings that would outplay its rival products/services. I...
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What is a Growth Hacker?

Posted by SMstudy® on January 11, 2016 | Marketing Strategy (MS)

Keywords: Growth Hacking

Here at SMstudy, we've always been amazed with how Sales and Marketing has evolved over time and never has this growth been more prominent than in the past couple of decades. Technological innovation has been the main driver f...
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Exploratory Research Design

Posted by SMstudy® on January 11, 2016 | Marketing Research (MR)

Keywords: marketing research, research problem, research design, exploratory research design

In the context of marketing research, every research problem is unique in its own way, but almost all research problems and objectives can be matched to one of three types of research designs—exploratory, descriptive, or causal. The r...
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Doritos #CrashTheSuperBowl

Posted by SMstudy® on January 11, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

A 30-second spot during the Super Bowl can cost upwards of four million dollars, so it better pack a punch. It appears that the Frito-Lay’s marketing team agrees. For the last ten years, Doritos, a Frito-Lay brand, has asked people fr...
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Thank you, P&G

Posted by SMstudy® on January 08, 2016 | Digital Marketing (DM)

Keywords: Digital, Marketing

One hundred days before the 2012 Summer Olympics in London, Proctor & Gamble (P&G) gathered moms all around the world in a great, big group hug. Best known for products such as Pantene, Tide, Pampers, Bounty, and Oral B.—produ...
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The Office Turntable Puts a New Spin on Music Promotion

Posted by SMstudy® on January 08, 2016 | Marketing Strategy (MS)

Keywords: mobile app, smartphone, creative marketing, digital marketing

It’s the age old question for rock bands everywhere: how do you get jaded, hardened music critics and advertisers to listen to your jams when many (in fact, most) CDs and MP3s submitted will immediately be allocated to the circular fi...
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Customer Business Outcome Evaluation

Posted by SMstudy® on January 08, 2016 | Corporate Sales (CS)

Keywords: Customer, Sales Value Proposition, Business Outcome

Evaluation of business outcomes is not easy. For a corporate customer, products are purchased to deliver positive business outcomes. So it is very important for the selling company to come up with a product that significantly and quant...
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Corporate Strategy: The Ladder for Strategic Ascendancy

Posted by SMstudy® on January 07, 2016 | Marketing Strategy (MS)

Keywords: Strategy, Corporate Strategy

With the ever increasing B2B sales and rapidly expanding global network, organizations today face a tough challenge  dominating the competition and gaining substantial market share. Moreover to answer questions like “Where a...
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How Price Elasticity Impacts Product Pricing

Posted by SMstudy® on January 07, 2016 | Marketing Strategy (MS)

Keywords: Price Elasticity of Demand, Elastic Demand, Inelastic Demand, Unit Elastic Demand, Product Pricing

Price Elasticity of Demand (PED) is a measure of change in quantity demanded with respect to change in price of the product under consideration when other factors of demand like price of other goods, income and taste kept constant. This is ...
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Would you like a Warranty for That Explosive Device?

Posted by SMstudy® on January 07, 2016 | Marketing Strategy (MS)

Keywords: Sales, Marketing

Every year when the holiday season rolls around people take a glance at their bank accounts and ponder what exciting technological gadget will be released just in time for the shopping rush. This year it was hoverboards. There was just one ...
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The Truman Show: A Reflection on Product Placement

Posted by SMstudy® on January 07, 2016 | Marketing Strategy (MS)

Keywords: product placement, The Truman Show, marketing strategy

In the 1998 film The Truman Show, a man named Truman Burbank, played by comedian actor Jim Carrey, stars in the ultimate reality show. At the film's onset we learn that Truman is the first person to be adopted by a corporation and ...
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Mac v. PC: Distinct image, Distinct Choice

Posted by SMstudy® on January 06, 2016 | Marketing Strategy (MS)

Keywords: Sales, Marketing

When purchasing a computer, a person will most likely ask themselves; Mac or PC? Well, in 2006 Apple released a series of commercials addressing that very dilemma. The “Get a Mac” campaign made the answer to that question c...
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Lyft, Uber and the Rise of the Smartphone Economy

Posted by SMstudy® on January 06, 2016 | Marketing Strategy (MS)

Keywords: Lyft, Uber, smartphone, Millennials, ride-sharing

While covering the 2016 International Consumer Electronics Show in Las Vegas, Molly Wood, senior tech correspondent for National Public Radio’s Marketplace, half-jokingly stated that the real “big story” to come out of the...
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Identifying Competition: An Essential Element of Marketing

Posted by SMstudy® on January 06, 2016 | Marketing Strategy (MS)

Keywords: Competition, Marketing, Business Competition, Identifying Competition, SWOT analysis

All industries are growing at a rapid pace with emergence of more and more companies. For a company to exist in this race, it needs to mark its presence and grow at the same time. Knowing competition for a company and accordingly positionin...
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Brand Loyalty

Posted by SMstudy® on January 06, 2016 | Branding and Advertising (BA)

Keywords: brand loyalty, brand perception, repeat purchase, marketing strategy

Brand loyalty is a metric associated with brand perception in marketing. Brand perception refers to how prospective and current customers react to seeing or hearing about a company’s products or brands and how the company is perceived...
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Jet Streamlining: Southwest Style

Posted by SMstudy® on January 05, 2016 | Marketing Strategy (MS)

Keywords: Southwest Airline, Key Success Factors, Market Analysis

Early in the life of Southwest Airlines key success factors were identified that propelled the startup airline to become the number one domestic carrier in the United States. For Southwest, key success factors were a commitment to effici...
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The Campaign Your Campaign Could Win Like

Posted by SMstudy® on January 04, 2016 | Marketing Strategy (MS)

Keywords: Sales, Marketing

Old Spice was in dire need of a revamp in order to resurrect its failing company in 2010. Old Spice hired the agency Wieden+Kennedy to help them compete with hipper brands—such as Axe—to appeal to every man rather than just &ldq...
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Sales Training Program: The Foundation of Corporate Sales

Posted by SMstudy® on December 23, 2015 | Corporate Sales (CS)

Keywords: Sales training, Corporate Sales team, CRM Training

A salesperson is the one who doesn’t think in term of sales rather believes in building a business.  A set of unique personal attributes along with approach to work makes a complete salesperson. It is always difficult to rec...
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Market Analysis

Posted by SMstudy® on December 18, 2015 | Marketing Strategy (MS)

Keywords: market size, market trends, market growth rate, distribution channels

A local company may boast the best surfboards around, but if it is situated in the Texas Panhandle a lack of sales could make waves. Similarly, a retirement home attempting to attract business through the latest technology might soon find i...
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PESTEL Analysis

Posted by SMstudy® on December 18, 2015 | Marketing Strategy (MS)

Keywords: PESTEL Analysis

Market analysis can serve as a flashlight to help you get a glimpse of what might be ahead for you and your business. As a part of this, PESTEL Analysis is used to examine macro-environmental factors that are sources of opportunities and th...
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Evolution of a Logo

Posted by SMstudy® on December 17, 2015 | Marketing Strategy (MS)

Keywords: sales, marketing, logo, brand, starbucks, mercedes

Walk through any airport and you’ll experience the power of logo. Starbucks’ green siren beckons from down the terminal, easily recognized 200 yards away. Cinnabon’s royal blue ribbon assures you there’s a tasty trea...
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Levels of Sales and Marketing Strategy

Posted by SMstudy® on December 16, 2015 | Marketing Strategy (MS)

Keywords: marketing strategy, product strategy

A company enjoying a good reign must possess an assortment of umbrellas. Beneath the wide umbrella of Corporate Strategy exists a smaller umbrella known as Corporate Marketing Strategy, which covers Business Unit and Geographic Strategie...
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Sales and Marketing: Then & Now; There & Here

Posted by SMstudy® on December 16, 2015 | Marketing Strategy (MS)

Keywords: sales, marketing

Just because we’re in the twenty-first century doesn’t mean that all the earlier avenues of Sales and Marketing are obsolete. Some consumer goods companies still spend a good chunk of their marketing budget on conventional mass ...
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Innovative Internet-Enabled Business Models

Posted by SMstudy® on December 16, 2015 | Marketing Strategy (MS)

Keywords: innovative internet-enabled business models

In this digital age, businesses that fail to operate online risk going offline for good. The growing popularity of smartphones, tablets and digital media provides opportunities for a company not only to use fragmented new-age marketing e...
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Corporate Strategy and its Relationship to Sales and Marketing

Posted by SMstudy® on December 16, 2015 | Marketing Strategy (MS)

Keywords: corporate strategy sales marketing

A company that hopes for a prosperous future must have a sound plan. In the world of Sales and Marketing this is called Corporate Strategy. Corporate Strategy is the overall direction of the company, defined by senior management, that ta...
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Aspects of Sales and Marketing

Posted by SMstudy® on December 16, 2015 | Marketing Strategy (MS)

Keywords: aspects sales marketing

There are six Aspects of Sales and Marketing, and you can read about them all in the SMstudy® Guide. Marketing Strategy Marketing Research Digital Marketing Corporate Sales Branding and Advertising Retail Marketing ...
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Marketing Strategy Overview

Posted by SMstudy® on December 16, 2015 | Marketing Strategy (MS)

Keywords: marketing strategy, pricing strategy, distribution strategy, strengths, weaknesses

All successful products or brands need well-planned marketing strategies in place to ensure that they satisfy the goals set by the corresponding business unit or geographic level and, in turn, the overall corporate marketing strategy. Ma...
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Marketing Research

Posted by SMstudy® on December 16, 2015 | Marketing Strategy (MS)

Keywords: marketing research

When existing marketing research reports are insufficient for understanding a company’s internal environment, the company may choose to conduct new marketing research to fill any gaps in market intelligence. Such marketing research pr...
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BCG Growth-Share Matrix: Tool to Determine Internal Strengths and Weaknesses of a Company

Posted by SMstudy® on November 09, 2015 | Marketing Strategy (MS)

Keywords: BCG, BCG Matrix, Strength and Weaknesses, product strategy, corporate strategy

Determining internal organizational capabilities is an integral part of a companys market opportunity analysis. It helps explain whether a company can afford to create a successful product or brand.   In the late 1960s, Bruce Hen...
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Once upon a time it was Mild as May in Marlboro Country

Posted by SMstudy® on October 01, 2015 | Marketing Strategy (MS)

Keywords: Product positioning, reposition, marlboro, marketing, sales, competitors

Product positioning helps brands identify the values that a companys products offer to target customers relative to the value offered by competitors. It highlights the most important benefits that differentiate the product from similar prod...
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Five Exceptional Examples of Product Placement in Hollywood Movies

Posted by SMstudy® on September 24, 2015 | Branding and Advertising (BA)

Keywords: Product Placements, Branding, Hollywood

The European Union defines product placement as "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trademark thereof so that it is featured within a program." Pro...
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Product Portfolio Analysis

Posted by SMstudy® on September 16, 2015 | Marketing Strategy (MS)

Keywords: Product Portfolio Analysis, Portfolio, Peter Drucker, today`s breadwinners

The strengths and weaknesses of a company determine its internal capabilities to compete in a market and fulfill customer expectations. One of the tools to identify the strengths and weaknesses of a company is a Product Portfolio Analysis. ...
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Tools for Exploring Opportunities and Threats

Posted by SMstudy® on September 15, 2015 | Marketing Strategy (MS)

Keywords: threats, opportunities, PESTEL, PESTLE, Porters Five Forces, Market analysis

Before entering a new market, targeting a particular segment, or introducing a new product, it is necessary for any organization to explore opportunities and threats to decide which strategy to follow. The external factors that help a compa...
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Shifting Techniques: From Conventional to New-Age Marketing

Posted by SMstudy® on September 14, 2015 | Marketing Strategy (MS)

Keywords: sales, marketing, new-age marketing, fragmented marketing, global marketplace, smart marketing

In the twentieth century, with the increase in the number of manufacturers and industries for specific products, consumers had numerous options to buy from multiple manufacturers. Manufacturers faced the need to differentiate their product ...
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What is Value Chain Analysis?

Posted by SMstudy® on September 10, 2015 | Marketing Strategy (MS)

Keywords: competitive advantage, value chain, analysis

The contemporary concept of a value chain was first described and made popular by Michael Porter in his book Competitive Advantage: Creating and Sustaining Superior Performance. A value chain consists of a set of activities involved in d...
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Evolution of Sales and Marketing - Part 1

Posted by SMstudy® on September 10, 2015 | Marketing Strategy (MS)

Keywords: sales, marketing, evolution, sellers, barter, mass production

Sales and marketing, though sharing the same objective, differ significantly. Sales can be considered the last stage of marketing. It would be interesting to explore how they differ, but we will reserve that discussion for another day. In t...
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Brand Perception

Posted by SMstudy® on September 10, 2015 | Marketing Strategy (MS)

Keywords: brand, loyalty, customer relation, sales, marketing

Brand perception refers to how prospective and current customers react to seeing or hearing about a company`s product or brand and how the company is perceived within the market. Leading organizations spend millions of dollars to create the...
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