Keywords are an integral part of SEO strategy! Keyword ensures that the content is easily searchable in Google. Proper keyword research plays a vital role in increasing customer reach. Apart from finding high volume keyword, it is necessary to ensure that keywords used in your content should match with keywords your customers commonly search.
Moreover, you need to be very careful about keyword selection. You should use those keywords that your target audience is searching. This will make your page optimization worthwhile.
Here are some important tips that can be followed to carry out proper keyword research:
Get keyword suggestions: It is important to do a thorough research before you kick-start your keyword strategy. You should have a pool of keywords relating to the product categories, company’s website and other inputs. You can seek keyword suggestions from various tools available. This eases the process and help to select appropriate keywords that can be used in various content.
Estimate keyword popularity: It is necessary to estimate the traffic and the number of impressions each keyword can generate. To validate keywords, you can use various available tools. This helps the company to have an idea of the reach of keywords and then budget for the keywords based on value and cost of the keywords.
Estimate competition for keywords: Cost-per-click (CPC) and number of impressions of each keyword determines the competition of the keywords. Higher CPC and impressions for keywords associated with a product or service shows a high amount of competition.
Shortlist keywords: To optimize the company's website for SEO, it is necessary to shortlist appropriate keywords. Hence, keyword selection should be done based on keywords popularity, competition and relevance to the company’s product and service.
Though keyword research can be a tedious and time consuming work but it increases traction in the long run. Appropriate keyword strategy promotes your content and marketing activities. Hence, choosing more relevant and high volume keywords can yield better results to your business.
