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List of chapters

Introduction
Analyze Market Opportunity
Define Competition, Targeting, and Positioning
Determine Pricing and Distribution Strategies
Determine Metrics, Objectives, and Budget Allocation
Appendix
Introduction
Digital marketing (DM) channels
Plan and develop DM channels
Optimize website
Optimize mobile channel
Optimize social media
Other important elements of DM channels
Introduction
Define research problem and choose research design
Data Collection
Data Processing and Analysis
Data Interpretation and Reporting
Appendix
Introduction
Understand Sales Value Proposition and Determine Corporate Sales Channels
Prepare Organization for Sales
Training for Corporate Sales
Sales Process-Prospecting
Sales Process-Conversion
Account Management

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