The SMstudy® Certified Marketing Strategy Fundamentals certification is tailored to anyone interested in knowing more about Marketing Strategy; learning about key concepts in Marketing Strategy as defined in the SMstudy® Guide and gaining a basic understanding of the Sales and Marketing framework that helps to effectively manage sales and marketing efforts in any organization. This course is included in the Free Subscription. The SMstudy® Certified Marketing Strategy Fundamentals exam will validate your basic understanding of the Aspects of Sales and Marketing. On passing the exam, you will be accredited as a SMstudy® Certified Marketing Strategy Fundamentals.

Prerequisite Experience Prerequisite Education Target Audience Cost of Exam
Prerequisite Experience: None Prerequisite Education: None Target Audience: Anyone interested to know more about Sales and Marketing Cost of Exam: 0

Exam Format

  • Multiple choice
  • 40 questions
  • One mark awarded for each correct answer
  • No negative marks for incorrect answers
  • 30 questions must be answered correctly to pass
  • 60-minute duration
  • Online unproctored exam

Audience Profile

Anyone interested in knowing more about Sales and Marketing can take this course and exam for free.


There is no formal prerequisite for this course.

How to earn Fundamentals Level Certification

  1. Register for free SMstudy® Fundamentals Level Certifications and get access to the course.
  2. Login and access the curated collection of best Sales and Marketing courses through online or SMstudy® mobile app. These courses include:
    1. Videos of important concepts
    2. Study guides
    3. Chapter tests
    4. Glossary of important terms
  3. For Marketing Strategy Fundamentals Level Certification exam, read the first two chapters of Marketing Strategy course offered by SMstudy®.
  4. Take an unproctored 40-question online exam. Answer 30 out of 40 questions correctly and get recognized as “SMstudy® Certified Marketing Strategy Fundamentals”.
    1. Your name will be added to the SMstudy® Certification Registry. sample certificate