With the potential of bringing elements of the virtual world into real life, augmented reality is enhancing our perspective - the way we see, hear and feel everything around us. Virtual reality and augmented reality have taken the world of digital marketing by a whirlwind and have become the central focus of mobile innovation. And, the introduction of ARcore by Google and ARkit by Apple has enabled businesses, both big and small, to create powerful and interactive augmented reality based applications.
Here’s a peek into how augmented reality is going to help businesses in providing a better brand experience to customers -
Breaking through the concept of boxed interfaces
People have now adapted to viewing content in boxed spaces such as mobile phones, tablets, and desktops. This limits the content area that can be seen. Augmented reality provides a way more interactive content space that is both appealing and engaging. You can use the entire space around you for holding content, thus providing a fresh new experience for the audience.
An interactive approach to marketing
Augmented Reality provides an out-of-the-box functionality to deliver great customer experience and stand out from the crowd. Customers are already encumbered with different types of content; hence marketing product in the manner similar to all the others has zero effectiveness. With augmented reality, marketed can use innovative ways to market themselves and interact better with their customers.
Reinventing E-commerce
Augmented reality has changed the face of e-commerce. It has made shopping easy by combining the ease of purchasing online with the dependability of buying from a brick-and-mortar store. Businesses like IKEA and Houzz have used augmented reality to help prospective buyers visualize how a piece of furniture would look inside their home. This not only provides enhanced brand experience but also helps customers make better purchase decisions.
Augmented reality has the potential to involve far more than what’s mentioned above. From powering utility apps to empowering the gaming industry, it has much to offer. With such great potential, it is a definitely a trend that marketers should get a good grasp of and include in their marketing strategy.
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