The Facebook Network with almost 2 billion users is a huge potential for companies to build a brand presence, attract, and engage with customers. The reason why a brand should have a page on Facebook is strategic and very different from a general profile page. This article provides you some useful insights on how to make the most out of your Facebook Page.
The business page should be up to date
One may think that people don’t check out the details or the description shared by the company but a lot of people following or visiting your page would look at the ‘About’ section to know more about the company. By providing important details and the right keywords, people will be assured that they have landed on the right page. This also gives the page a more professional look. The description should be complete with location, business hours, contact information, and other details. The profile picture should be the updated logo of the company. If your page is eligible for a blue tick which means ‘Verified Page’, it adds credibility for your page.
The content should be captivating enough to attract users
A page should have content that is captivating or attractive enough to make a user like the page. Facebook has altered the way businesses are able to reach their followers. The new ‘News Feed’ algorithm has changed the way notifications are shown to a Facebook user. The organic reach of pages have gone down, hence using the right keywords can make your post reach the right set of people. Also using contests and giveaways can be effective tools in engaging the audience.
Facebook live videos can also be effectively incorporated in the marketing strategy to boost the page appeal. Facebook live videos provide a great opportunity for sneak peeks, pre-event updates, product launches, and more.
Facebook ‘Shop Now’ button
Your Facebook page allows you to set Call-To-Action buttons on your page. One of the options available is “Shop Now”. By making this option open for the users, brands can see conversion coming from their marketing activities on Facebook. This button can give easy access to users to shop quickly.
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