Be it B2C or B2B, small or big, every business organization has its own set of obstacles that it faces when it comes to marketing its products and services. Some of the firms face budget constraints while some are impacted by the sudden external changes. Challenges are an integral part of business and certainly cannot be avoided as there will always be areas to work on. Here are top challenges that digital marketers currently face along with ways which will help in overcoming them.
Leads and traffic generation
Generating relevant traffic and leads has always been an obstacle in the digital marketing industry. There has been an increase in the trends of complexities regarding leads and traffic as different marketing channels including social media platforms have upgraded to increase their efficiency. This has heightened the level of competition in the market. With bigger platforms for digital marketing, options widen. With the availability of too many options, it becomes difficult to choose the right one for you.
You can resolve this ever-existing issue by incorporating a 2-step process.
Firstly, creating high-quality web content will help you to resonate with the requirements of the target audience. For instance, there are many research papers which state that video content attracts more traffic. It was also found that most of the audience prefers to watch live and recorded videos. Your strategy for lead generation has to be oriented towards generating high-quality, relevant content which is sought by your target audience.
The second step would be to structure out an appropriate promotional strategy for your content. You need to ensure that your audience finds your posts attractive out of a number of notifications that they receive daily. Although search is a crucial part of obtaining the required information, direct delivery of content is made through different social media channels. Make a social calendar and have a proper schedule for posts to have regular and timely content promotion.
Assessing ROI of digital marketing activities
It becomes very difficult for digital marketers for tracking and assessing the ROI of all digital marketing activities with the availability of different avenues which facilitate conversions. However, it proves to be a crucial aspect for every digital marketing campaign. Improving ROI assists you in optimizing your budget and in devising successful digital marketing campaigns for your brand.
Establishing links between all your digital marketing initiatives is important when tracking ROI is considered. This refers to the tracking of metrics from various websites and social media platforms along with evaluating data. That is why it becomes absolutely necessary to have an efficient analytics tool which will help you in connecting the dots. Incorporate an effective analytics tool that connects all social media channels and sites. This will help you in viewing all important metrics.
Choosing the right technology
Identifying the best tools and applications for carrying out marketing activities is another challenge. There is availability of a number of apps which will help you in conducting marketing activities, however, only a few of them are really effective when it comes to investment of money, time, and effort.
List out all your digital marketing requirements while looking for a specific tool or app. There are different apps for analyzing social metrics, scheduling web content and automating all the digital marketing processes. Instead of choosing different tools for different purpose, choose and invest in the app or the tool that will help you in handling multiple tasks together.