So, you’ve written an excellent blog, and it has all the essential elements of a great blog post - a captivating headline, an attention-grabbing lead paragraph, appealing supporting points, and a very persuasive call-to-action. But your blog still fails to get the traffic it deserves. Why?
The online marketplace is crowded with competing messages from millions of companies striving hard to capture audiences’ attention and drive more and more traffic to their website. In such a competitive scenario, it is not easy to get the attention that you wanted to achieve with your compelling content. However, there are some tips and tricks that you can follow to get some spotlight, entice new readers to visit your blog, and ultimately, drive traffic to your website.
Guest blogging
Guest blogging can be used as a tool to drive traffic to your website from other blogs. It is a tried-and-tested recipe for generating traffic and growing your blog network with the other individuals interested or working in your niche. The trick is to find the top trending blogs that accept guest posts and then contribute quality content. Guest blogging helps in getting huge web traffic and also helps you in establishing a strong relationship with professional bloggers.
Writing about others
Analyze someone from your niche or individuals doing something extremely well. Do a teardown of their work or the methods they employ; or write a case study. If you’re writing about a particular topic, just cite some motivating thought or any out-of-the-ordinary practice that you’ve come across or have seen people applying. Then forward this link to interested individuals, and ask them to reshare.
Be active on forums
Participating in niche forums and providing solutions to problems posted by others is a great way of grabbing the attention of members of the forum. If your answers are compelling enough to create a buzz, other members would want to know more about you. So, they’ll look you up and also visit your blog by clicking on the link you’ve given in your profile. However, this strategy works well in the long run, as long as you apply it consistently.
Encourage your readers to share
If you offer thought-provoking content to your readers, they’ll definitely be willing to share it. At this point, your job is to make it easy for your audience to share your posts. Employ easy-to-use social share plugins that allow integration of share buttons on your website effortlessly and swiftly.
The above-mention off-site SEO practices can help in ranking your site at top results, reach a larger audience, and connect with bloggers and influencers. There are more methods that you can adopt. So, think beyond what’s convenient and consider techniques that yield success without much effort.
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