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Facebook Marketing - Content Types that Drive Engagement

Posted by SMstudy® on December 14, 2017 | Digital Marketing (DM)

Keywords: Facebook, Facebook Marketing, Digital Marketing, Online Marketing, Social Media Marketing, Content Marketing

Facebook Marketing - Content Types that Drive Engagement

Creating a Facebook page can be easy, but gaining followers and keeping them engaged is a different ball game! Users engage with content that adds value to their lives - content that makes them wonder, provides some amusement, helps them relate to something, and assists them in connecting with others. 

The basis on which all engaging content is created is the ability to attract and hold the attention of viewers. Here are different content types that help drive engagement on Facebook -

Entertaining Content - It is not necessary for brands to always maintain a serious and professional demeanor on Facebook. They can publish content that entertains and amuses their customers, as long as it is true to their core. Famous brands like Pringles ad Oreo have received plenty of accolades for their innovative and rib-tickling content.

Informative Content - Another way of enticing audiences is to provide information and educate them. By providing the audience with interesting facts and data about a particular theme, they will eventually engage and try to learn more about the subject. One of the best examples of this content type would be Starbucks, which provides people with tips to help them use their products.

Relatable Content - As a general principle, people are more likely to like and share content that they can relate to. This type of content tends to evoke feelings of nostalgia in the viewer and they connect emotionally. Nowadays, leading brands are creating memes on different life situations that the audience can connect and relate to.

Trending Content - Trends refer to the most talked about topic of a specific time period. When a subject is trending, posts related to that subject are likely to get more traction than regular content. Brands can use trending hashtags, hard-hitting news headlines, and other talked about topics on social media to their advantage.

User-Generated Content - This is the most interesting content type and guarantees maximum engagement. Here, brands share something posted by users and leverage on content created by the customers of the brand. An example would be the campaign by Lay’s, wherein the popular potato chips brand encouraged consumers to share their own Lay’s moment on their Facebook page.

Adding value to content is more important than ever. If you want users to engage with your brand, create content that provides them with the value they looking for.


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