Facebook AI features are constantly being upgraded. However, starting from today, Facebook will use the Facial Recognition technology to find people in your photos even if you haven’t tagged them. However the user will have an option to add the tag or leave themselves untagged. They can also report the photo if they find it inappropriate. This will work in all countries except EU and Canada where Facial Recognition laws are restricted. Facebook believes that this feature will empower a user to control their image online.
The introduction of Artificial Intelligence in the form of Facial Recognition is something Digital Marketers have always dreamed off. Approximately 300 million images are uploaded every single day. Facebook has billions of images of not just users but also thousands of brands in their database. If Artificial Intelligence automatically hashtags brands, marketers will be able to more accurately conduct sentiment analysis by taking into account the reactions, feedback, suggestions, and comments.
Armed with this new tool by Facebook, digital marketers can now not only target demographics, but also understand how their target customers spend time and interact with the brand, which can give good insights into the customers’ lifestyle. These features will allow marketers to track current trends and understand the various ways how their products are being used.
The downside is that not everyone likes their pictures to be tagged and this could also infringe user’s privacy. Facebook has equipped users with Privacy settings and users could activate or deactivate the setting as and when required.
This feature that will be rolled out today will give Facebook a picture of how users react to the new feature. So far Twitterati have reacted strongly to this by branding it creepy. At the moment all Facebook users have been signed up for this by default. However if the user doesn’t want to get automatically recognized they can opt out of this.
Here is how you can opt out if you don’t want to be tagged automatically:
- On the top right of Facebook’s homepage click the gear icon.
- Next from the menu, select Privacy Settings.
- On the left side of the page you will see the option to select Timeline and Tagging.
- You will see questions: Who sees tag suggestions when photos that look like you are uploaded? If you want to opt out, then select No One. By doing this you will have the right to tag your own pictures.
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