Facebook is a community that has almost 2 billion visitors every month. Marketers have understood this and have utilized the platform for their brand promotion and marketing activities. The most popular medium on Facebook to promote a brand is through Facebook Pages. Though starting a Facebook Page is easy and anyone can do it, creating a page which has high level of engagement is difficult.
A Page needs a comprehensive strategy for generating likes, engagement, and generating leads. So here is a list of tips that you can use to increase the engagement:
- Create a brand Page and not a personal profile for business
A personal profile with your business name is not the right way to promote your business. A personal profile comes with its set of limitations. In a personal profile one needs to send friend requests or accept friend requests in order to connect. However in brand Pages a person can follow your updates by simply “Liking or Following” the page. A personal profile can only have 5000 friends thus restricting you to a smaller audience.
- Assign Page roles:
Assign Page roles such as Admin, Moderator, & Editor based on the role each member in your company has to play. The various roles have different jobs to perform in a page. This will avoid any mishaps while posting and will keep the page free from spam.
- A recognizable profile picture
A page should have a profile picture that the audience can relate to and recognize immediately. The profile picture should not be ambiguous and should not create confusion. A profile picture gives a lasting impression to the audience. Keep in mind the dimensions of the profile picture. The profile picture displays at 170x170 on desktops and 128x128 on smartphones.
- Choose an interesting cover photo or video
Choose a cover picture or a video that is engaging and speaks about your page. Facebook has recently added a feature where you can also upload a cover video. This can be a short introductory video that users can watch in a few seconds.
- A CTA or Call To Action is very important
It is very important to include a CTA button in your page which will deliver you the desired output. The CTA can be anything from “Learn More”, “Watch More” to “Book More”. A call to action delivers you the result you wish to add more emphasis on.
- Complete the Profile
Fill up the ‘About’ section and leave no element incomplete or blank. The description that you provide in the ‘About’ section is still one of the most looked after sources of information by users when browsing through a page.
- Populate your timeline
Once your page looks complete, it is important to populate your timeline. People don’t want to follow a page which is low on content and information. So start posting pictures, updates, videos, and stories that say something about your marketing activities. Focus more on video content because videos reach more users than other types of content.
- Keep a track of Page Insights
Page insights give a great detail of information about your page, demographic of your audience, timing of posting content, trends etc. Keeping an eye on insights will help you in a better way to design and develop content that your audience likes to see. You can figure out timings when your audience is active and hence you can post during those time periods.
- Monitor comments and engagement
Keep an eye on engagement and respond when necessary. Keep up the engagement on your page by interacting with your audience. More engagement leads to more organic traffic to your page.
- Promote our page for more followers
Invest in Facebook Adverts to get more followers. Facebook ads get you more followers from the targeted audience. Create an “Ad” and then promote it.
The Facebook Page is a powerful tool for marketers to connect with the audience. A marketer should strive hard to post relevant and useful content in a regular manner to maintain engagement.
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