The digital landscape witnesses rapid changes with new technologies and trends emerging every now and then. And when it comes to social media, we can see new features being launched frequently. With around thirty-five percent of the world’s population using social media on a regular basis, it is important for marketers to understand the changes taking place on popular social networks and upgrade their strategy accordingly.
Social media has become an inevitable element of any company’s marketing strategies. As such, to keep pace with competition, different brands are adapting to the changes in social media networks and using newly introduced features to their advantage. If you are still stuck to your old strategy, then incorporating the following features into your social media marketing strategy will help you stay ahead of competition.
Paid Content
With the increasing complexity of social networks’ algorithms, the probability of your content reaching your audience is growing thinner. Since algorithms are built to serve users content and help them to see content that they truly enjoy, it is getting difficult for brands to get noticed.
While traditional techniques follow a narrow approach of targeting a specific audience, paying for your content ensures that your content will reach potential customers. Paid content is worth the investment and you have the guarantee that your post will appear on your audiences’ feed.
Chatbots
Customers do not want to be held up for long - be it in a queue, on the phone, or on social media. Good customer service is fast and ensures that issues are resolved as soon as possible. But even popular brands sometimes fail to keep up with the demand for good customer service.
The introduction of Chatbots has opened up a new realm of possibilities for interacting with customers. Chatbots use technologies such as machine learning and natural language processing to simulate a customer service agent and help in communicating with customers through social media messaging apps. Chatbots offer quick, one-on-one service and helps resolve customer complaints.
Employee Advocacy
This is one approach that doesn’t cost anything and can be used effectively as an influential social media tool. Your workforce is your most powerful asset who supports your brand. You can encourage your employees to promote and share your brand’s message on social media to reach thousands of prospective clients.
People trust recommendations that come from personal accounts and what’s better than your own employees advocating your brand. However, one thing to keep in mind is that employee advocacy cannot be forced. The support your employees show must be authentic or else your brand might face adverse consequences.
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