One of the best networks to include in your social media marketing strategy is Instagram. You can use this platform effectively for promoting your brand and enhance visibility. Instagram allows you to curate images and video to craft a visually enriching experience for anyone viewing your Instagram profile. But similar to using any social media platform for marketing products, creating genuine content that grows organically requires marketers to follow specific guidelines.
When it comes to marketing your products on Instagram, here are some mistakes that you should avoid making -
No link in Post
Of the many mistakes you can make as a marketer, this is probably the biggest error. Instagram provides its users space in the bio where they can insert a hyperlink. People can click on this link to reach your website. So use this space and provide a link to your business page or else a particular product page. Remember, the easier you make it for your audience to find you on the web, the more traffic you will get.
Inaccurate description
A profile with a missing description will make you look unprofessional. Your bio should include a proper description about you and your business. However, make sure that it is eye-catchy and interesting and does not focus only on you or your products. To make your bio description look classy, you can provide a very brief description of what you do or describe the philosophy or mission behind your products.
Photos with poor resolution
Instagram is all about visuals. Hence, the higher the resolution of your images, the more attractive your page will be. Take full advantage of this creative platform and no matter how big or small your business is, use images with high resolution to create visually pleasing content. It is ideal to make the resolution of the image twice the recommended size so that it looks great, even when it is compressed.
Monotonous Posts
A lot of marketers make the mistake of posting similar looking photos. On Instagram, it is important to consider your entire feed rather than focusing on individual posts. You need to keep posting interesting and engaging content so that your followers don’t get bored. Take pictures of your products with different backgrounds to add colors to your feed. Add lifestyle shots and other content that is appropriate for your audience.
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