As a small business owner, competing with big businesses seems like an impossible task. It’s difficult to fathom how much they’d invest to promote their products and services. But thanks to the power of modern media, the tools and resources available aren't just for the big guys anymore. And Press Releases are one such tool that can help even one-person-businesses acquire valuable publicity for getting their word out.
Let’s take a look at the benefits of writing and distributing press releases -
A great way to tell your story
In writing a press release, size doesn't matter but the story does. So, irrespective of how big or small the organization is, or what industry it belongs to, you can use a press release to tell your story. Every business has stories to tell, stories that can help them get coverage in trade journals, podcasts, blogs, magazines, and other similar publications in their niche.
An affordable option
Companies usually compose their own press releases. Money is spent when the business decides to hire external resources to grab the attention of leading media members. Even then it’s relatively less expensive as compared to paid forms of advertisements.
Boost your company’s visibility
The most important benefit of a press release for small business owners is that it can help boost the visibility of their business. By following best practices and adopting effective press release strategies, you can keep your customers updated on what you do. The proper use of press releases also helps get the attention of journalists. Gradually, when you earn their trust, they’ll start giving your more media coverage.
Become an industry expert
By writing press releases for your business, you can establish yourself as a leader in your industry. Being an industry expert has various benefits of its own - first, you win the confidence of your customers which makes it more likely that they’ll buy from you. But more importantly, as an industry expert, you’ll be able to develop better media relations. If the media is looking for someone to give an opinion on a story related to your niche, you’ll definitely be on their list of people to call.
Proactive Reputation Management
Most media releases that enjoy widespread distribution come under the “announcement” category. But there’s another category of media releases that your company can surely benefit from - the customer alert release. This category consists of alerts regarding security breaches, safety concerns, and more. If done in the right way, these kinds of releases can help build reputation and mitigate crises.
All businesses are capable of being newsworthy. The only requirement is to get the word out for reporters to know and cover their story. Media channels search for new stories on a daily basis. So start sending out press releases and enjoy its numerous benefits.
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