Scannable Content: The Key to Keeping Your Readers Intrigued

Posted by SMstudy® on February 06, 2018 | Digital Marketing (DM)

Keywords: Content Marketing, Digital Marketing, Online Marketing, Social Media Marketing, Blogging, Content Marketing

Scannable Content: The Key to Keeping Your Readers Intrigued

If an attractive headline is what attracts people to click your links, then scannable content is what keeps them from getting bored easily. While readable content helps you keep your readers motivated throughout the entire post, making your content scannable simply means that you need to organize your content in an easy-to-read format no matter what its length is. Here’s how you can do it -

Sub-headings - Subheadings help you divide your content into smaller easy-to-read chunks. People on the web don’t usually have the patience to read an entire blog or article. Rather they prefer scanning through the important and noticeable parts. Putting sub-headers will guide your readers through your content and make the scanning process easier.

Use Shorter Paragraphs - Your paragraphs should consist of 2 to 3 sentences at most. Shorter paragraphs help readers to understand and digest information easily and inspire them to read on. Writing in short paragraphs also provides ample space and makes your content look less crammed. So, balance your post well with short paragraphs that keep your readers absorbed.

Bullet list - You can use bullet lists to make your content look more attractive and also provide your readers with a visual break. This feature comes in handy especially when you have loads of data to presents like statistics, examples, ideas, data, etc. Not only do these make your content look appealing, but they also help readers scan your content easily.

Visual Aids - Most people are visual learners. In fact, it is easier to explain your point with images as people tend to remember well when facts are presented visually. It is not only fun but also a great way to connect with the audience emotionally. However, make sure that the images you use are relevant and of high quality.

Highlight Key Points - You can use highlighting options to draw attention to certain key points in your content. Capitalizing words, using italics and underling, or even using pull quotes are some ways of doing this. Highlighting helps you convey the tone to your readers when you are trying to make a point.

Finally, take care of what font you are choosing as they affect the look of your post. The font, its size and color can greatly impact the readability of your content. The better looking your content is, the higher are the chances that your readers will spend more time on it. After all, the goal is to get your visitors to read your entire content and not just your heading.

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