As a marketer, it is necessary for you to stay fine-tuned about what’s going on in the world of social media marketing and what the latest social media updates are. The world’s most popularly used social media platforms keep updating their sites and introduce new and exciting features very often. If you stay informed and add these updates to your social media strategy, you have a better chance of getting more engagement and better profits.
So, here we go. Let’s take a look at some exciting updates by renowned social media giants.
Facebook’s collaborative stories for events and groups
We all know that following Snapchat’s lead, Facebook too included Stories as a feature back in 2017. But here’s what they have added to this feature that even Snapchat can’t match up to.
People using Facebook Groups or Events can now post stories that can be viewed by group members or members of an event page. Users can also contribute to that story but will be moderated by group admins. With the help of this feature, several people can collaboratively tell a Story as seen from different angles.
Instagram’s live broadcasting with a guest
With Instagram’s announcement of a collaborative broadcast, users are now able to stream live videos and add guests to their videos. The platform uses a split-screen format to display each user and the story appears in the feed of two follower-circles.
This is one feature that can boost engagement to the highest level, and if a lot of people view the story, you can secure a spot on Instagram’s Search and Explore tab.
Snapchat’s branded lenses
Incorporating the concept of Augmented Reality (AR) into its platform, Snapchat’s Lens Studio introduced a feature that allows users and businesses to generate their very own AR lenses.
This update by Snapchat gave users an easy and exciting way to engage and enjoy the augmented reality experience. For businesses, this feature can help create memorable experiences that can raise brand awareness and boost sales as well.
Twitter’s more personalized and creative direct messages
Twitter’s Direct Message Cards are like a marketer’s prayers answered. This feature can enable businesses to share engaging content in the form of images and videos and even add customized CTAs (call to action buttons) in to one personalized direct message.
The platform’s rationale behind this update was to give brands the flexibility to build rich and individualized interactions that could help them enhance their interactions with consumers.
LinkedIn’s native video
LinkedIn’s update for adding a native video feature to its timelines opened a door of opportunities for professionals across the globe. Following this feature, users can record or upload and share videos with the LinkedIn Community.
As the internet traffic for website content continues to grow, using LinkedIn’s native video features, users can gain a better understanding of their video audience. They can also screen comments and social reactions to realize what’s working for them and what’s not.
While most of these updates have been there for quite some time now, many marketers have still not incorporated them into their social media strategy. As the number of users on social media continues to grow, it is necessary that you keep pace to make every social media interaction with your company a notable one.
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