In the ever-growing digital marketing space, businesses must be aware of the various digital marketing channels that are best for them. In this article we bring to you the top three channels that are widely used by majority of sectors and businesses.
Before starting, one must understand the needs and wants of the business. Once you understand the requirement of the business, only then you can devise a marketing plan, and engage the required digital marketing channels. It saves time and resources.
1. Display Ads
This is one of the most widely used forms of digital marketing. Placing graphical ads on websites, videos, or e-mails is display advertisement. The ads can be in the form of images, text, animations, or videos. The content should preferably be interactive.
The placement of the ad should be smart and so should be the targeting. The success of the ad is taken into measure by calculating the number of clicks on the ad. The number of impressions made by the ad depends upon your set target and the budget.
The ads can be targeted based on demographics, choices of the users, behavior, and other relevant parameters. By proper targeting the ad reaches the relevant people and generates better impressions.
The performance of such ads can be monitored by tools such as Google Analytics. Even native analytic tools of certain digital marketing platforms provide an insight into the performance of the ad. With this, a user can monitor how the ad is performing and how it can be improved. Display ads not only promote but also increase the presence of the brand online. It also helps in driving new leads and sales.
E-mail Marketing is a great way to reach customers and improve relationship with them. Email marketing is a tried and tested method of gaining new customers and creating brand awareness.
E-mail marketing is a great way for small companies who are on a limited marketing budget. The only challenge of this method is building a database which can be time consuming. However, if targeted properly, this method shows good results.
A marketer should use this method in a careful manner and not overdo it. People do not go through all their mails and by sending a lot of mails you may end up upsetting a possible customer. A marketer should avoid spamming a customer’s inbox.
3. Social Media Marketing
Social media has emerged as the most preferred channel of promotion for majority of marketers. Platforms like Facebook, Twitter, Instagram, Snapchat, and blogging websites have taken the digital marketing space by storm. Social media platforms are not just a great platform to connect with people but also provide marketers an ocean of opportunities.
Marketers have realized the power of social media in brand building and engaging the customers in real time was never so easy. The power of engaging with the customers has resulted in greater brand awareness.
What works in favor of Social Media is:
- Huge pool of possible customers.
- Effective tools to target specific audience.
- Not so expensive advertising fee.
- Engagement with customers.
- Transparency about the brand
These platforms also provide their own analytic reports where a marketer can monitor how their brand is performing. One should do a proper research about the possible platforms their company needs to market their brand in. Not all platforms will deliver the desired output. A marketer should also be acquainted with social media etiquettes for avoiding any social media gaffe.
While all the above three channels are good in their own way, marketers should brainstorm and find the required platforms, as well as how their brands need to be positioned and marketed. If you jumpstart into digital marketing without a proper plan, it will cost both time and resources without delivering the proper results.
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