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Using Snapchat for Business Promotion

Posted by SMstudy® on December 05, 2017 | Digital Marketing (DM)

Keywords: Snapchat, Snapchat stories, Snapchat for business, Digital Marketing, Online Marketing, Business Promotion, Social Media Marketing, Snapchat

Using Snapchat for Business Promotion

If you’re not yet convinced about including Snapchat into your digital marketing strategy, then here is an amazing fact that might change your opinion - this unique platform has lured more than 150 million users now and has also grown to become a hot spot for business promotion. It’s exclusive features that include colorful filters, messaging, and other creative functions have become widely popular with people of all ages and with brands as well.

So, if you’re ready to hop on to this trend to increase audience engagement and raise brand awareness, here are some features of Snapchat that will help you promote your business effectively -

Stories - Snapchat stories are an easy and quick way of getting a message to your audience. You can upload images or videos that your followers can view. Recent surveys have shown that users spend a minimum of 25 to 30 minutes on this app every day, thus indicating that the platform offers a great opportunity for business promotion. Brands often use Snapchat stories to share with the audience what happens behind-the-scenes, or to give them product demos and previews, and to promote upcoming events.

Snap Ads - A Snap Ad is a full-screen vertical video of 10 seconds that appears between Snapchat Stories. This is a great way to promote business and catch the attention of interested individuals. On your Snap Ad, you can provide the viewer to swipe up to know more about the ad. As per Snapchat metrics, the swipe-up rate on Snapchat is higher than the click-through-rate on other similar platforms.

On-Demand Geofilters - Geofilters is another Snapchat feature that can help you create engaging content for your audience. Geofilters enable you to overlay a design on top of your Snapchat photos or videos to display a specific location or a certain period of time. On-demand Geofilters are similar to Geofilters but can be created by anyone. So whether you’re promoting the inauguration of a new store, or organizing a special event, you can create your very own Geofilters to grab the attention of your consumer.

Snapchat Sponsored Lens - Another way of promoting business and increasing purchase intent through Snapchat is by using Snapchat Sponsored Lens. Sponsored Lenses provide brands with the opportunity to explore a rather playful side of their image, whereas users can experiment and interact with the brand’s image. Not only does this feature ensure audience engagement, the effect of this engagement is enhanced by social sharing, which helps in increasing your organic reach significantly.

With its fun features and active audience base that is growing on a daily basis, Snapchat can be a fantastic addition to your social media marketing campaign. So, learn more about this creative platform and watch your business grow.
 

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