Posted by SMstudy® on June 09, 2021 | Marketing Research (MR)
Keywords: Trend Analysis, Trend, Analysis
To enter and establish itself in a market, it is very important for an organization to study the market trend. The ever changing preference of the customers is one of the most important factors that makes it necessary to know the current tr...
Posted by SMstudy® on May 27, 2021 | Corporate Sales (CS)
Keywords: Corporate Sales, Marketing, SMStudy
Corporate sales or Business to Business (B2B) sales involves sales activities between different businesses. For example, a firm that manufactures tyres sells its products to a firm that manufactures automobiles.
Sales and Marketing...
Posted by SMstudy® on May 20, 2021 | Marketing Strategy (MS)
Keywords: Product Portfolio Analysis, Market Research, SMstudy
Product portfolio includes all the products or services offered by a company. An analysis of the product portfolio is conducted by an organization to gather insights on growth prospects, opportunities, threats, profit drivers, etc. It is al...
Posted by SMstudy® on May 06, 2021 | Retail Marketing (RM)
Keywords: PESTEL Analysis, PESTEL, Marketing
As Philip Kotler said, “A company’s marketing environment consists of the actors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers.&rdqu...
Posted by SMstudy® on April 29, 2021 | Digital Marketing (DM)
Keywords: Metrics, Brands, Social media
The need of the hour for companies is to create a strong brand image. Brand presence on social media helps improves the relationship between the brand and the customers.
Companies must analyze the kind of relationships they are building ...
Posted by SMstudy® on April 22, 2021 | Marketing Research (MR)
Keywords: Market Analysis, Market Research, Market
Market Analysis is an important tool to study the degree of attractiveness of a market that a company wants enter in the near future. This tool is used to study the current pattern of the market and evaluate future opport...
Posted by SMstudy® on April 15, 2021 | Marketing Research (MR)
Keywords: Behavioral Segmentation, SMstudy
How would targeting customers look like without segmentation? Much similar to finding a lost bottle in a large ocean, right! When the entire heterogeneous market is broken down into subsets of homogeneous segments, it’s known as Marke...
Posted by SMstudy® on April 08, 2021 | Marketing Research (MR)
Keywords: BCG, BCG Matrix, BCG Growth Matrix
The concept of Growth–Share Matrix was created by Bruce D Henderson for the Boston Consulting Group (BCG). It later came to be known as BCG growth-share matrix. During the late 1960’s this model was conceptualized to evaluate th...
Posted by SMstudy® on April 01, 2020 | Digital Marketing (DM)
Keywords: Covid-19, Corona Virus, Digital Marketing, Social Media Marketing
Mid-March-2020, the outspread of COVID -19 is global now. Cases of infections are being reported from all around the globe - Asia, The Americas, Europe, and the rest of the world.
This outspread has brought the whole world to a virtual s...
Posted by SMstudy® on March 29, 2020 | Digital Marketing (DM)
Keywords: Marketing, Digital Marketing, Social Media Marketing, Online marketing
It is well documented that the future of digital marketing would be a whole new ball game than the one in play today! While most of them might just make their way into the future easily, some of them might just disappear without a trace, wh...