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Trend Analysis

Posted by SMstudy® on June 09, 2021 | Marketing Research (MR)

Keywords: Trend Analysis, Trend, Analysis

Trend Analysis

To enter and establish itself in a market, it is very important for an organization to study the market trend. The ever changing preference of the customers is one of the most important factors that makes it necessary to know the current tr...
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The Evolution of Corporate Sales

Posted by SMstudy® on May 27, 2021 | Corporate Sales (CS)

Keywords: Corporate Sales, Marketing, SMStudy

The Evolution of Corporate Sales

Corporate sales or Business to Business (B2B) sales involves sales activities between different businesses. For example, a firm that manufactures tyres sells its products to a firm that manufactures automobiles.  Sales and Marketing...
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Product Portfolio Analysis

Posted by SMstudy® on May 20, 2021 | Marketing Strategy (MS)

Keywords: Product Portfolio Analysis, Market Research, SMstudy

Product Portfolio Analysis

Product portfolio includes all the products or services offered by a company. An analysis of the product portfolio is conducted by an organization to gather insights on growth prospects, opportunities, threats, profit drivers, etc. It is al...
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PESTEL Analysis

Posted by SMstudy® on May 06, 2021 | Retail Marketing (RM)

Keywords: PESTEL Analysis, PESTEL, Marketing

PESTEL Analysis

As Philip Kotler said, “A company’s marketing environment consists of the actors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers.&rdqu...
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Metrics to analyze the Brand Presence on Social Media

Posted by SMstudy® on April 29, 2021 | Digital Marketing (DM)

Keywords: Metrics, Brands, Social media

Metrics to analyze the Brand Presence on Social Media

The need of the hour for companies is to create a strong brand image. Brand presence on social media helps improves the relationship between the brand and the customers. Companies must analyze the kind of relationships they are building ...
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Market Analysis

Posted by SMstudy® on April 22, 2021 | Marketing Research (MR)

Keywords: Market Analysis, Market Research, Market

Market Analysis

Market Analysis Market Analysis is an important tool to study the degree of attractiveness of a market that a company wants enter in the near future. This tool is used to study the current pattern of the market and evaluate future opport...
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Behavioral Segmentation

Posted by SMstudy® on April 15, 2021 | Marketing Research (MR)

Keywords: Behavioral Segmentation, SMstudy

Behavioral Segmentation

How would targeting customers look like without segmentation? Much similar to finding a lost bottle in a large ocean, right! When the entire heterogeneous market is broken down into subsets of homogeneous segments, it’s known as Marke...
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BCG Growth – Share Matrix

Posted by SMstudy® on April 08, 2021 | Marketing Research (MR)

Keywords: BCG, BCG Matrix, BCG Growth Matrix

BCG Growth – Share Matrix

The concept of Growth–Share Matrix was created by Bruce D Henderson for the Boston Consulting Group (BCG). It later came to be known as BCG growth-share matrix. During the late 1960’s this model was conceptualized to evaluate th...
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COVID-19 - Silver Linings

Posted by SMstudy® on April 01, 2020 | Digital Marketing (DM)

Keywords: Covid-19, Corona Virus, Digital Marketing, Social Media Marketing

COVID-19 - Silver Linings

Mid-March-2020, the outspread of COVID -19 is global now. Cases of infections are being reported from all around the globe - Asia, The Americas, Europe, and the rest of the world. This outspread has brought the whole world to a virtual s...
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Reinvent Your Marketing Skills Now!

Posted by SMstudy® on March 29, 2020 | Digital Marketing (DM)

Keywords: Marketing, Digital Marketing, Social Media Marketing, Online marketing

Reinvent Your Marketing Skills Now!

It is well documented that the future of digital marketing would be a whole new ball game than the one in play today! While most of them might just make their way into the future easily, some of them might just disappear without a trace, wh...
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